Marketing Specialist

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Strategically plan and oversee logistics for over 13 industry events each year across the US, EMEA, and Canada.

• Organize regional dinners and experiential gatherings for partners, customers, and prospects.

• Conduct pre-show and post-show outreach while transferring leads to the Sales Development Representative (SDR).

• Evaluate event effectiveness, including costs, meetings, and generated pipeline.

• Produce webinars, podcasts, and customer stories for dotCMS and its partners.

• Assist in enhancing dotCMS's social media presence and expanding its reach.

• Manage vendors, booths, travel logistics, shipping, and registration processes.

• Create attendee and target lists, providing these to the SDR before each event.

• Implement event email campaigns, develop landing pages, and send reminders.

• Monitor event budgets, leads, and related pipeline within HubSpot.

• Oversee all logistics for webinars, including registration, reminders, recordings, and follow-up communications.

• Support marketing operations and demand generation efforts as capacity permits.

⛳️ Requirements

• 2 to 4 years of experience in B2B event marketing, field marketing, or demand generation.

• Demonstrated success in planning and executing industry conferences, trade shows, webinars, and customer events.

• Strong project management and organizational capabilities.

• Proven ability to manage multiple events, vendors, budgets, and timelines.

• Familiarity with HubSpot or similar marketing automation tools for email campaigns, landing pages, and lead tracking.

• Capacity to assess event performance, measure ROI, and link marketing efforts to pipeline generation.

• Exceptional written and verbal communication skills in English.

• Ability to work autonomously and collaboratively across US and EMEA time zones.

• Availability during standard U.S. business hours.

• Not able to sponsor or take over sponsorship of an employment visa.

• Preferred: experience in B2B SaaS or enterprise technology sectors.

• Preferred: knowledge of Zoom Webinars, Goldcast, or Cvent.

• Preferred: experience in supporting social media, content marketing, or broader demand generation initiatives.

• Preferred: experience in coordinating international events across various regions.

🏝️ Benefits

• Company-funded annual training and development opportunities.

• Open Paid Time Off (PTO) policy following the first 90 days of employment.

• Generous local company-paid holiday schedule.

• Fully remote work arrangement.

• Competitive salary and compensation package.