Marketing Specialist

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Implement multi-channel B2B marketing initiatives for a well-established technology firm based in Australia.

• Convert marketing strategies into actionable campaigns spanning paid advertising, HubSpot, content production, digital marketing, events, and technology partnership programs.

• Collaborate closely with the Chief Growth Officer and the senior leadership team.

• Take ownership of campaign execution, marketing automation, creative development, and performance analysis.

• Plan, create, launch, and optimize integrated campaigns across email, LinkedIn, Google Ads, social media, content marketing, and events.

• Maintain a well-structured marketing calendar.

• Monitor campaign spend, engagement metrics, lead generation, attribution, ROI, and contributions to the sales pipeline.

• Develop and oversee HubSpot workflows, automated email campaigns, landing pages, forms, and nurture strategies.

• Manage segmented marketing databases while enhancing data quality and reporting accuracy.

• Optimize LinkedIn Ads and Google Ads campaigns.

• Create on-brand creative assets and produce marketing content.

• Regularly update and maintain website content.

• Coordinate marketing activities for events and provide remote support for delivery.

• Collaborate with technology vendors, distributors, and strategic partners on joint marketing campaigns.

• Oversee Marketing Development Fund operations.

• Prepare performance reports for the Chief Growth Officer and senior leadership.

• Track and communicate campaign performance, budget adherence, conversion rates, ROI, and pipeline contribution.

• Maintain marketing dashboards utilizing HubSpot, ConnectWise, and other analytical tools.

• Work alongside sales and service teams to synchronize initiatives and facilitate lead transitions.

• Present data-driven insights and recommendations.

⛳️ Requirements

• Around 5 years of direct marketing experience in a Marketing Specialist, Marketing Coordinator, or equivalent role.

• Demonstrated proficiency in managing LinkedIn Ads and HubSpot, including campaign execution, marketing automation, lead nurturing, and performance reporting.

• Strong comprehension of paid digital marketing, campaign attribution, return on investment (ROI), and contributions to the sales pipeline.

• Proven experience in executing comprehensive, multi-channel B2B marketing campaigns.

• Strong graphic design capabilities using Adobe Creative Suite, Canva, or equivalent tools.

• Exceptional written communication skills for digital campaigns, email marketing, social media, and sales materials.

• Ability to juggle multiple campaigns and competing priorities while ensuring precision and attention to detail.

• Strong analytical skills and commercial insight.

• Confidence in presenting campaign results, opportunities, and challenges to senior leadership.

• Proactive, resourceful, and self-motivated attitude.

• Collaborative spirit with a commitment to accountability, continuous improvement, and high-quality output.

• Experience in a managed IT services provider, technology firm, or B2B professional services setting (preferred).

• Familiarity with Google Ads, ConnectWise, website content management systems, and marketing analytics tools (preferred).

• Experience in coordinating co-branded marketing initiatives with technology vendors, distributors, and strategic partners (preferred).

• Knowledge of Marketing Development Fund (MDF) programs (preferred).

• Experience in supporting industry events, networking initiatives, sponsorships, and partner marketing efforts (preferred).

🏝️ Benefits

• Compensation in Australian Dollars.

• Medical insurance from day one for you and your spouse (or parents if unmarried).

• Comprehensive OPD coverage, addressing all your medical requirements.

• Home office setup allowance.

• Internet allowance.

• Gym and wellness allowance.

• Regular team events and engagement activities.

• Diji Assist mental health and counseling support.

• Reimbursement for industry certifications.

• Open-door culture.

• Flexible work arrangements—home or office—whichever suits you best.

• Rewards and recognition programs.

• Christmas and fiscal year-end celebrations.