Marketing Program Manager – Brand

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of campaign program management, encompassing integrated calendars, asset requirements, dependencies, owners, and weekly status updates.

• Lead content production across various multimedia channels and oversee production calendars, briefs, reviews, approvals, and handoffs for web publishing.

• Act as a guardian of Telestream’s corporate brand throughout all creative outputs, including AI-generated content.

• Create and implement brand guidelines, visual standards, AI-compatible templates, prompt libraries, tone and style rules, and review criteria.

• Produce and manage graphics, collateral, white papers, case studies, solution briefs, trade show materials, advertising, videos, and web assets from briefing to delivery.

• Establish repeatable, template-based AI production workflows.

• Oversee the intake and prioritization of creative and content requests.

• Ensure creative and production readiness for industry events, which includes booth design, signage, presentations, promotional materials, print, and fabrication vendors.

• Create video content utilizing scripting, storyboarding, editing, AI-assisted video, voiceovers, and captioning tools.

• Manage the Channeltivity sales enablement content library and keep the Sales team updated on campaigns, launches, and new content.

• Develop executive presentations and enablement materials.

• Oversee the customer story pipeline, which includes case studies, references, approvals, renewal, expansion, and advocacy programs.

• Assess, adopt, and train the team on AI creative and productivity tools.

• Collaborate with PR/agency partners and physical production vendors.

• Manage external branding agencies, freelancers, and consulting resources.

• Work alongside product marketing on visual storytelling, product launches, solution positioning, go-to-market materials, launch checklists, and cross-team readiness.

• Direct creative assets for web properties in collaboration with the Web Experience Manager.

• Oversee the social media calendar and generate creative for lead-generation campaigns.

• Provide graphic design support for social media, lead generation, internal departments, sales enablement, and executive presentations.

• Manage the digital asset library, including approved templates and AI prompt libraries.

• Keep track of design trends, competitive creative landscapes, and emerging AI capabilities.

• Report on program status and production metrics such as on-time delivery, turnaround, and published content.

• Report directly to the Marketing Sr. Director and Marketing Director.

⛳️ Requirements

• Bachelor’s degree in Marketing, Graphic Design, Visual Communications, Business, Design, or a related field, or equivalent experience.

• 5–8+ years of progressive B2B marketing experience in program or campaign management, content production, or creative operations.

• Proven experience in creative direction and design management.

• Skilled in producing marketing content and creative across presentations, collateral, social media, web, and video formats.

• Experience in developing and executing creative in an agency, in-house creative department, or freelance/consulting capacity.

• Ability to manage a corporate brand and ensure alignment of creative output with business objectives.

• Practical experience with AI tools such as Claude or ChatGPT and AI tools for images, video, voice, and captioning.

• Competence in reviewing AI output for accuracy and brand alignment.

• Ability to juggle multiple campaigns, projects, deadlines, timelines, dependencies, approvals, and status reporting.

• Familiarity with project and workflow management tools such as Asana, monday.com, or Jira.

• Working knowledge of digital asset management, content governance, and template-based production workflows.

• Experience in managing external agencies, freelancers, and consulting resources.

• Expertise in digital design, web property management, and asset governance.

• Strong writing and editing skills for B2B technology content.

• Proficient in PowerPoint and Figma or similar design tools.

• Expert proficiency in Figma, Adobe Creative Suite, and Microsoft PowerPoint.

• Ability to iterate rapidly based on stakeholder feedback and changing priorities.

• Capability to work independently while offering cross-functional support.

• Excellent written and verbal communication skills.

• Candidates must be legally authorized to work in the United States.

• Must not require employer-sponsored work authorization or visa sponsorship.

• A portfolio of work samples is required.

• A practical exercise is required, including a short brief, an AI-assisted asset, a project plan, and samples of managed campaigns.

• Bonus: familiarity with B2B technology marketing and brand positioning.

• Bonus: experience in Media & Entertainment or broadcast technology marketing.

• Bonus: video production and multimedia content creation experience.

• Bonus: experience with motion graphics or animation tools.

• Bonus: experience in sales enablement or customer marketing programs.

• Bonus: experience in building templates, prompt libraries, or reusable workflows.

• Bonus: program or project management certification such as PMP, or equivalent experience.

🏝️ Benefits

• Immediate medical, dental, and vision coverage.

• 100% company-paid life and disability insurance.

• 401(k) plan with a company match of up to 8%.

• Quarterly HSA contributions and flexible spending accounts.

• Flexible time off for salaried employees or PTO for hourly employees.

• Generous paid holidays.

• Pet insurance.

• Legal plan.

• Coverage for accidents and critical illnesses.