Marketing Partnerships Manager, AdTech, B2B

This is a fully remote position, open to applicants in Kazakhstan, +3 more countries.

📋 Description

• Establish positioning, target markets, channels, and partners, along with phases from pilot to recurring sales, scaling, and automation.

• Identify, assess, and onboard adtech/DSP, metasearch, CTV/mobile/social, and influencer platforms.

• Oversee negotiations and manage relationships with partners while ensuring quality standards.

• Design revenue-sharing, commission, and margin agreements; model unit economics and take ownership of the business line's P&L.

• Bundle external channels into products and packages, and determine pricing strategies.

• Collaborate with data, legal, and product teams to define the use of ETG data and audiences.

• Establish booking-level measurement and guarantee compliance with GDPR and regional regulations.

• Assist sales teams with case studies, materials, presentations, and involvement in key deals with hotels, DMOs, airlines, and rail operators.

• Develop campaign processes from initial brief through media planning, execution, optimization, and reporting.

• Work jointly with marketing and direct supply teams to cultivate client relationships and acquire market insights.

• Initially spearhead pilot projects and early partnerships directly; eventually build and lead a specialized growth team.

⛳️ Requirements

• A minimum of 3 years in adtech, business development, or partnerships within a platform, network, DSP, or agency, with a track record of successful deals and negotiations.

• Strong understanding of programmatic and performance metrics (CPA, ROAS, attribution, etc.) at a level adequate for evaluating partners and personally verifying results.

• Proven experience in launching new business lines from the ground up with limited budgets.

• Clear strategic mindset: defining positioning, packaged offerings, pricing, and growth strategy.

• Hands-on approach: initiating partnerships, executing campaigns, supporting sales teams, and managing processes and P&L.

• Proficiency in English; additional languages are an asset.

• Previous experience in the travel or hospitality sector.

🏝️ Benefits

• Fully remote work with a flexible schedule.

• Ambitious and supportive team that shares a passion for their work, values one another, and grows collectively.

• Internal programs focused on adaptation and training, soft skills development, and leadership growth.

• Partial reimbursement for participation in external training and conferences.

• Corporate discounts on hotels and travel services.

• MyTime Day Off - an additional non-working day with full compensation.