Marketing Operations Specialist

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop, format, and circulate regular marketing communications, such as newsletters, emails, and weekly updates for franchisees.

• Assist with seasonal marketing campaigns, public enrollment activities, retention initiatives, program launches, and promotional events.

• Create and modify marketing materials using pre-existing templates, including flyers, email graphics, presentations, and digital assets.

• Organize content calendars and schedule social media posts across various brands.

• Tailor approved messaging and creative assets for diverse programs, audiences, and marketing channels.

• Provide support for marketing materials related to camps, school partnerships, events, and other growth opportunities.

• Compose, manage approvals for, and disseminate marketing communications to franchisees.

• Keep marketing resources well-organized and up-to-date while enhancing resource management systems.

• Address routine marketing inquiries from franchisees and assist them in accessing the necessary resources.

• Revise marketing guides, playbooks, training materials, and platform instructions as needed.

• Oversee design requests, communicate project specifications, track amendments, and follow up on deliverables.

• Aid franchisees in executing approved marketing campaigns by preparing materials, providing instructions, and managing deadlines.

• Assist with scheduling content and publishing through social media management platforms.

• Support regular updates to Google Business profiles and other digital marketing resources.

• Identify and report any issues related to the website, platform, or publishing processes.

• Monitor marketing projects, deadlines for campaigns, content requests, and deliverables.

• Maintain orderly marketing files, templates, calendars, and shared resources.

• Review marketing materials for accuracy, consistency, formatting, and brand alignment.

• Collaborate with internal teams, franchisees, and external creative partners.

• Oversee recurring marketing tasks and ensure that deliverables are completed punctually.

⛳️ Requirements

• Background in marketing coordination, marketing administration, communications, or a related discipline.

• Exceptional organizational abilities and attention to detail, with the capacity to juggle multiple projects and deadlines.

• Outstanding written communication and proofreading capabilities.

• Proficient in Canva, Google Workspace, AI tools, and various social media platforms.

• Quick to learn new software and marketing platforms.

• Comfortable working with templates, adhering to established brand guidelines, and modifying existing content.

• Strong communication and customer service skills, with a commitment to supporting a distributed franchise network.

• Ability to work autonomously, prioritize tasks effectively, and collaborate across teams.

• Experience with email marketing platforms, website content management systems, social media scheduling tools, or franchise marketing is advantageous.

🏝️ Benefits

• Comprehensive benefits package including health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible working hours and potential for remote work options.

• Collaborative and supportive work environment.