Marketing Operations Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the daily administration and optimization of Salesforce Marketing Cloud Account Engagement (formerly Pardot) along with its integration with Salesforce.

• Oversee connected lead enrichment and sales automation tools.

• Ensure a seamless data flow, effective routing, reliable synchronization, and precise full-funnel reporting.

• Document, sustain, and enhance marketing systems, processes, and data that support campaign execution and performance evaluation.

• Create and manage workflows for lead and contact enrichment.

• Develop and uphold lead-routing logic within the marketing automation platform and Salesforce.

• Take responsibility for quality assurance and resolution of issues related to lead routing.

• Establish and manage segmentation rules for personalization, prioritization, and reporting purposes.

• Audit and maintain the current instance, including sending rules, segmentation rules, and processes.

• Troubleshoot campaign and automation challenges across the marketing automation platform and CRM.

• Keep the communications calendar organized and formatted.

• Collaborate with marketing on list builds, list loads, audience segmentation, program setup, and quality assurance.

• Monitor campaign performance and attribution from initial click to final close.

• Construct and maintain dashboards and reports for pipeline management, funnel performance, and campaign impact.

• Test various formats and messaging strategies for email and nurture campaigns.

• Collaborate with revenue leaders to map data definitions, funnel stages, lifecycle models, and marketing and sales processes into operational systems.

• Leverage AI tools, LLMs, and martech solutions to enhance marketing efficiency.

• Design and implement intelligent automations that minimize manual tasks, enhance data quality, and accelerate insight generation.

• Keep an eye on the AI and automation landscape to identify tools that reduce friction or unlock new capabilities.

⛳️ Requirements

• A minimum of 6 years of experience in Marketing Operations, Revenue Operations, or a similar operational role.

• Extensive, hands-on experience with Pardot (Salesforce Account Engagement) and Salesforce (admin-level or higher) is highly preferred.

• Demonstrated success in administering and optimizing a marketing automation platform, including configuration, data hygiene, integrations, and ongoing improvements.

• Experience in regulated industries is a plus.

• Exceptional organizational skills, including taxonomies, naming conventions, and folder structures.

• Practical familiarity with sales automation and the broader martech stack.

• Capability to manage a multi-tool stack with an emphasis on integration health, data quality, and overall reliability.

• Strong analytical mindset; adept at building dashboards, structuring reporting frameworks, and contributing to revenue forecasting discussions.

• Direct experience with AI and automation tools, demonstrating a history of using them to reduce manual work and enhance operational efficiency.

• Excellent communication and stakeholder management abilities.

• Comfortable navigating ambiguity and rapidly changing priorities.

• Proficient in marketing operations with a focus on AI applications.

• Attention to detail when marketing to prospects in regulated industries.

🏝️ Benefits

• An inclusive culture comprised of exceptionally talented individuals.

• A leadership team with a proven history of success.

• Hands-on coaching opportunities.

• A clear path for career advancement.

• The chance to be part of a fast-growing company as it expands globally.

• Competitive compensation packages.

• Generous benefits offerings.

• An equal opportunity employer.

• An inclusive work environment.

• Accessibility support and accommodations provided during the recruitment process.