Marketing Operations Email Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Conduct a thorough audit of the existing Marketing Hub email configuration, which includes templates, modules, lists, workflows, subscription types, suppression, and reporting.

• Develop and maintain a modular email library within Marketing Hub.

• Redesign recurring emails as templates in Marketing Hub.

• Test the library across various common send types and resolve issues in collaboration with Design and Development.

• Document the usage of modules and templates for producers.

• Review commonly utilized lists and document audience logic.

• Create reusable active lists and segments based on approved Marketing Hub and CRM properties.

• Apply suppression rules for nurture, live deal, at-risk customers, renewals, and low-engagement audiences.

• Incorporate inclusion and exclusion criteria into the email briefing and list-building processes.

• Collaborate with Marketing Operations on the approved-property dictionary.

• Enhance the intake workflow and central email calendar.

• Develop QA checklists and HubSpot checks from Asana requests through to scheduled sends.

• Identify audience overlaps and competing sends.

• Integrate email best-practice checks into production workflows.

• Review and revise subscription types and reconversion logic.

• Establish reporting metrics for channel health, including engagement, unsubscribes, spam complaints, deliverability, and contact volume.

• Generate recurring HubSpot reports categorized by audience, campaign, and email type.

• Identify contact pressure, low-engagement cohorts, and sender-reputation challenges.

• Operate as an individual contributor while collaborating with Design, Development, and Marketing Operations.

⛳️ Requirements

• Over 3 years of experience in building and managing HubSpot Marketing Hub, including advanced configuration beyond merely sending emails from the user interface.

• Proven expertise in HubSpot Marketing Hub email, modules and templates, personalization tokens, lists, and workflows.

• Experience with implementing suppression, subscription types, and list governance within HubSpot.

• Familiarity with email deliverability, authentication processes, handling of bounces and spam complaints, and maintaining sender reputation.

• Capability to document audience logic and production procedures for future use.

• Strong written communication skills and ability to collaborate effectively with Design, Development, and Marketing Operations teams.

• A national police history check and reference checks are mandatory prior to commencing work.

• Must have legal authorization to work in the Philippines without company visa sponsorship.

🏝️ Benefits

• Monthly Lifestyle subsidy to support financial, physical, and mental health.

• Work-from-home setup allowance.

• Annual Learning & Development allowance of $1500 USD.

• Annual leave/PTO in addition to two extra UpGuardian leave days.

• Paid Parental Leave for 18 weeks.

• Personal Leave Allowance, which includes sick leave and carer's leave.

• Fully remote working environment with no mandatory office presence.

• High-spec laptops provided.

• Paid subscriptions for generative AI tools.