Marketing Operations, Data Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and sustain marketing analytics dashboards that monitor pipeline contribution, customer acquisition cost (CAC), lifetime value (LTV), conversion rates, campaign effectiveness, and channel attribution.

• Create a measurement framework for assessing investments in conferences and events.

• Analyze cost per meeting, pipeline generated from events, sponsor return on investment (ROI), and post-event attribution.

• Assess which payment conferences yield a positive ROI.

• Take ownership of the selection, implementation, and integration of marketing tools.

• Ensure CRM hygiene, configure the marketing automation platform, manage attribution modeling, and oversee lead routing.

• Manage the data layer of the organic search strategy, which includes tracking keywords, evaluating content performance, analyzing backlinks, conducting technical SEO audits, and monitoring rankings.

• Keep track of how search is evolving with artificial intelligence and formulate recommendations.

• Monitor and assess Cyclops' visibility in AI-generated search results, including platforms like Perplexity, ChatGPT, and Gemini.

• Develop a framework to track AI citation frequency and create playbooks to enhance visibility.

• Oversee the operations of marketing campaigns involving clients and partners.

• Build and maintain target account lists, observe intent signals, and evaluate account-based marketing performance for buyers in the payments infrastructure sector.

• Analyze competitors' digital presence, search share, and content performance.

• Produce regular competitive and market intelligence reports for marketing and leadership teams.

• Ensure that marketing strategy and execution align with the organization's mission and are delivered promptly.

• Assist in positioning Cyclops as the premier stablecoin solutions provider for payment companies.

⛳️ Requirements

• Experience in the payments industry, preferably at a payments orchestrator, payment service provider (PSP), network, acquirer, payment facilitator (PayFac), or a platform that primarily serves payment companies.

• Strong skills in data analysis and analytics.

• Proficiency in tools such as Semrush, Google Analytics, HubSpot, and Excel.

• Ability to create effective trackers.

• Experience in search engine optimization (SEO) and artificial intelligence optimization (AIO) within a B2B context.

• Proven experience in managing keyword strategy, tracking content performance, conducting technical SEO audits, and monitoring rankings.

• Knowledge of evolving search results pages and the ability to adjust strategies accordingly.

• Experience in managing a marketing automation platform like HubSpot, Marketo, Pardot, or similar.

• Understanding of the integration between marketing automation platforms and CRM systems.

• Capability to create and justify a multi-touch attribution model.

• Familiarity with funnel stages and attribution modeling.

• Strong project management skills; ability to manage multiple workstreams, meet deadlines, and communicate any obstacles promptly.

• Excellent written communication skills; capable of producing clear and concise documentation, briefings, and presentations.

• Knowledge of roles and terminology in the payments industry, such as PSP, orchestrator, acquirer, PayFac, and ISO.

• Understanding of the B2B payments conference ecosystem and how to measure event ROI.

• Familiarity with payments industry data, including transaction volume metrics and processing economics, as well as terminology used by payments press and analysts.

• Knowledge of what constitutes a credible digital presence for technical B2B payments buyers.

• Ability to thrive in a fast-paced environment with a founder's mindset and a commitment to relentless execution.

🏝️ Benefits

• Medical coverage

• Dental coverage

• Vision coverage

• Paid time off

• Company holidays

• Company-issued laptop

• Technology accessories

• Annual in-person full-team meetup