Marketing Operations Analyst, Data & Systems

This is a fully remote position, open to applicants in United States.

📋 Description

• Perform comprehensive audits to analyze system behaviors, synchronize errors, and evaluate workflow logic

• Leverage AI tools to enhance pattern recognition and root-cause investigation

• Spearhead data hygiene projects, which encompass de-duplication, field normalization, and the cleanup of legacy processes in Marketo and Salesforce

• Develop solutions by drafting technical specifications and recommending enhancements to boost system efficiency

• Manage lifecycle models and utilize AI to detect reporting discrepancies and identify funnel blockages

• Assist primary administrators of the MarTech ecosystem, including Reachdesk, Qualified, Demandbase, Pathfactory, and Splash

• Create and revise technical documentation related to scoring, routing, and lifecycle-stage logic

• Achieve a 50 percent reduction in the Marketo-Salesforce sync error rate within the first six months

• Standardize data input points to ensure 100 percent accuracy in lead-source reporting

• Detect workflow bottlenecks proactively to prevent disruptions in Sales outreach

⛳️ Requirements

• At least 3 years of experience in Marketing Operations, with a strong emphasis on data analysis and systems architecture

• Advanced skills in Marketo and Salesforce, including the ability to create complex smart lists, flow actions, custom objects, and report builders

• Strong analytical skills and the ability to review extensive datasets to identify logical errors

• Capability to translate intricate technical findings into clear, actionable insights for leadership and stakeholders

• Understanding of how modifications in one tool can affect Salesforce and influence reporting

• Proficiency in AI tools such as Claude, ChatGPT, or Copilot for workflow logic, query syntax, technical documentation, and data analysis

• A Bachelor's degree in Marketing, Business Administration, Data Science, or a related field, or an equivalent combination of work experience

🏝️ Benefits

• Restricted Stock Units (RSUs)

• Employee Stock Purchase Plan (ESPP)

• Flexible time off

• Paid company holidays and paid sick time

• Gender-neutral parental leave

• Grandparent leave

• Medical, dental, and vision coverage

• 401(k) retirement plan with company match

• Life and disability insurance

• Health and dependent care FSA

• Voluntary benefits (hospital, accident, critical illness)

• Employee Assistance Program (EAP)

• ARAG pre-paid legal

• Nationwide pet insurance

• Cancer Care program

• Global business travel medical insurance

• Home office allowance

• Mobile phone reimbursement

• Wellness coach

• Wellness/gym reimbursement

• Fertility coverage

• Adoption & surrogacy reimbursement