Marketing Manager, Large Practice Services

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and execute marketing initiatives along with the Senior Manager as part of the annual strategy.

• Oversee daily marketing functions, including campaign schedules, workflows, and collaboration with internal teams and external partners.

• Monitor marketing expenditures in relation to the budget and assist in performance and ROI analysis.

• Maintain marketing dashboards and performance metrics reporting.

• Work alongside agency and media partners on paid media efforts across platforms such as Google Ads, Meta, LinkedIn, and other digital channels.

• Assist with SEO, SEM, and GEO strategies to enhance organic visibility and attract qualified traffic.

• Implement email and lead-nurturing campaigns using HubSpot, encompassing list management, campaign creation, and webinar integration.

• Oversee the complete management of webinar programs.

• Organize direct mail campaigns and evaluate their performance.

• Track and analyze marketing performance indicators to refine campaigns and guide budget adjustments.

• Ensure a consistent brand voice, messaging, and visual identity.

• Develop, edit, and manage digital advertisements, email campaigns, website content, and sales materials.

• Contribute to thought leadership materials, including blog posts, articles, and content related to podcasts.

• Collaborate with sales and advisory teams on resources that support the sales cycle.

• Manage regular website updates, content modifications, and basic user experience enhancements.

• Assess website performance, analytics, and conversion tracking.

• Utilize HubSpot and marketing automation/CRM tools for campaigns, lead nurturing, reporting, and automation.

• Organize participation in trade shows and industry events.

• Facilitate client outreach and industry engagement initiatives.

• Work collaboratively across functions to maximize event ROI and create new business prospects.

⛳️ Requirements

• Demonstrated experience in performance marketing across both traditional and digital mediums.

• Strong expertise in B2B marketing, traditional advertising, and digital lead-generation tactics.

• Proficient in marketing automation, CRM systems, and social media platforms.

• Practical experience with HubSpot.

• Familiarity with a CMS platform like WordPress or similar.

• Strategic background in market analysis, brand development, and marketing strategy formulation.

• Excellent research capabilities.

• Outstanding verbal and written communication abilities.

• Strong presentation and public speaking competencies.

• Effective decision-making, analytical, and problem-solving skills.

• Capable of managing projects, risks, costs, timelines, and project teams.

• Strong planning and organizational abilities.

• Good negotiation skills.

• Typically, 10 or more years of progressively responsible and complex relevant professional experience.

• A Bachelor’s degree or global equivalent in a related field is preferred.

• A Master’s degree or global equivalent is desirable.

• May possess two or more industry certifications, such as HubSpot or Google Ads.

🏝️ Benefits

• Medical, Dental, and Vision Coverage.

• 401K Plan with Company Match.

• Paid Time Off or sick leave where applicable.

• Paid Parental Leave.

• Income Protection.

• Work Life Assistance Program.

• Flexible Spending Accounts.

• Educational Benefits.

• Worldwide Scholarship Program.

• Volunteer Opportunities.

• Bonus eligibility based on the achievement of the plan.