Marketing Manager – Events

This is a fully remote position, open to applicants in California.

📋 Description

• Create and implement comprehensive marketing strategies for designated events

• Assist in developing segmentation and targeting approaches based on persona, geography, and seniority

• Propel registration growth through diverse multi-channel campaigns

• Track registration progress and suggest modifications to achieve targets

• Oversee media application procedures for significant events

• Revise and manage event microsites

• Ensure uniform messaging across microsites, email communications, and paid advertising channels

• Design and implement email campaigns and automated customer journeys

• Experiment with subject lines, page content, and calls to action to enhance conversion rates

• Lead paid acquisition efforts across search engines, paid social media, display advertising, and retargeting

• Manage budgets and enhance cost efficiency per registration

• Deliver regular updates on campaign performance and return on investment (ROI)

• Create sales and marketing materials for sponsors

• Organize promotional activities for sponsors and speakers

• Collaborate with industry partners and relevant associations

• Assist in cross-promotional campaigns and initiatives for audience growth

⛳️ Requirements

• Over 5 years of experience in event marketing

• Experience with associations is advantageous

• Proven track record in driving registration for multi-day events

• Proficient in cross-functional collaboration and campaign enhancement

• Familiarity with paid media and audience targeting strategies

• Experience in the legal industry is not mandatory

• Must be authorized to work in the United States

🏝️ Benefits

• 5% 401k safe harbor contribution

• Eligibility for bonus compensation of up to 10% of base salary

• Comprehensive benefits package