Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Define and implement OpenTable's B2C and B2B growth strategy within Germany, while also providing support for Austria and Switzerland.

• Enhance brand visibility and customer acquisition through a highly localized strategy.

• Collaborate with regional marketing leaders and global channel owners to develop and execute the regional B2C and B2B brand and performance marketing strategies.

• Oversee the complete lifecycle of localized consumer content and campaigns, which includes organic social strategies, influencer programs, local media productions, local partnerships, and paid media initiatives.

• Direct cross-channel marketing efforts that span SEO, Email, and Performance Marketing.

• Propel targeted B2B initiatives, events, and local partnerships to increase market presence and reinforce the company's position in the regional hospitality sector.

• Establish testing methodologies and utilize both quantitative and qualitative data to monitor campaign performance, optimize strategies, and provide informed recommendations.

• Work collaboratively with sales, account management, public relations, and external agencies to ensure that deliverables adhere to brand guidelines and quality standards.

⛳️ Requirements

• Over 7 years of practical experience in brand, content, or digital marketing.

• Native proficiency in German and business-level proficiency in English.

• Proven ability to create and implement cohesive social media strategies across both organic and paid channels to drive conversions.

• Strong analytical skills, with the capability to utilize data, marketing platforms, and business intelligence tools to guide strategic decisions.

• Demonstrated success in managing cross-functional stakeholders and executing complex projects.

• Bachelor's degree or equivalent practical experience is required.

• Previous marketing experience in the hospitality, lifestyle, or technology industries is preferred.

• In-depth understanding of the German restaurant industry and the broader hospitality landscape.

• Proven expertise in developing cohesive brand partnership strategies across owned and sponsored formats.

• Ability to utilize artificial intelligence platforms to enhance operational efficiency.

• Strong adaptability and self-motivation, capable of thriving in a dynamic, entrepreneurial environment.

🏝️ Benefits

• Generous paid vacation plus time off for your birthday.

• Work from (almost) anywhere for up to 20 days each year.

• Company-funded therapy sessions through SpringHealth.

• Company-sponsored subscription to Headspace.

• Annual company-wide week off.

• Paid parental leave.

• Paid time off for volunteering.

• Development Dollars for personal growth.

• Leadership development opportunities.

• Access to thousands of on-demand e-learning resources.

• Travel discounts.

• Employee Resource Groups available for support.

• Additional compensation and benefits as per local laws and company policies.