Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and implement the B2C and B2B growth strategy within Germany, while also providing additional support for Austria and Switzerland.

• Collaborate with regional marketing leadership and global channel stakeholders to shape the regional brand and performance marketing strategy.

• Oversee localized consumer content and campaigns, which include organic social media, influencer initiatives, local media productions, partnerships, and paid advertising.

• Lead cross-channel efforts involving SEO, Email Marketing, and Performance Marketing.

• Propel B2B initiatives, organize events, and foster local partnerships to enhance market presence in the hospitality industry.

• Create testing strategies and utilize both quantitative and qualitative data to monitor performance and refine tactics.

• Work collaboratively with sales, account management, public relations, and external agencies.

• Ensure that all deliverables align with brand guidelines and uphold quality standards.

⛳️ Requirements

• Over 7 years of practical experience in brand, content, or digital marketing.

• Proficient in German at a native level and business-fluent in English.

• A demonstrated history of developing and executing cohesive social media strategies across both organic and paid channels to drive conversions.

• Strong analytical skills with the ability to utilize data, marketing platforms, and business intelligence tools for strategic decision-making.

• Proven success in managing cross-functional stakeholders and executing complex projects.

• Bachelor's degree or equivalent practical experience.

• Previous marketing experience in the hospitality, lifestyle, or technology sectors is preferred.

• A thorough understanding of the German restaurant industry and the broader hospitality landscape is preferred.

• Expertise in brand partnership strategies across both owned and sponsored formats is preferred.

• Ability to leverage artificial intelligence platforms is preferred.

• Strong adaptability and self-motivation are preferred.

🏝️ Benefits

• Generous paid vacation plus time off for your birthday.

• Work remotely for up to 20 days per year.

• Company-funded therapy sessions through SpringHealth.

• Company-sponsored subscription to Headspace.

• Annual company-wide break.

• Paid parental leave.

• Paid time for volunteering.

• Development Dollars for professional growth.

• Opportunities for leadership development.

• Access to thousands of on-demand e-learning resources.

• Travel discounts for employees.

• Participation in Employee Resource Groups.

• Additional compensation and benefits in accordance with local laws and company policies.