Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop, execute, and enhance integrated lead and demand generation campaigns targeting the Government and Social Housing sectors.

• Oversee multi-channel campaigns that include email, media, websites, events, search, paid media, and social platforms.

• Track and improve the performance of MQL-to-SQL conversion.

• Organize and participate in both in-person and virtual events.

• Take ownership of the website strategy to boost traffic, engagement, and conversion rates.

• Enhance user journeys and align content with key initiatives.

• Monitor and analyze website performance metrics using GA4 and Semrush.

• Manage LinkedIn activities within the sector and report on digital marketing outcomes.

• Create and oversee the production of articles, blogs, case studies, sales enablement materials, whitepapers, guides, and campaign assets.

• Develop messaging for critical initiatives, product propositions, and challenges across the sector.

• Ensure a consistent tone of voice across all communication channels.

• Provide line management and coaching to a growing team of digital, content, and campaign implementers.

• Collaborate with Product, Sales, Leadership, and subject matter experts to shape marketing initiatives.

• Translate stakeholder needs into actionable marketing strategies.

• Report on campaign progress and KPI performance to senior leadership.

• Manage external agencies for events, press relations, editorial requests, design, and digital marketing activities.

• Monitor activities and deliver regular KPI reports.

• Conduct both quantitative and qualitative market and competitor analysis.

• Utilize marketing automation tools like ActiveCampaign to create workflows, nurture programs, and lead scoring systems.

• Ensure data integrity and reporting accuracy across CRM and marketing platforms.

• Support the broader marketing and communications strategy for NEC Software Solutions.

• Manage stakeholder expectations effectively.

• Measure marketing performance and ROI, preparing monthly management reports.

⛳️ Requirements

• Proven experience as a Marketing Manager.

• Demonstrated expertise in digital marketing and website optimization.

• Strong skills in content creation and a solid understanding of messaging for complex sectors.

• Track record of successfully delivering integrated lead and demand generation strategies.

• Experience in managing or mentoring a small team.

• Proficient in using analytics platforms and marketing automation systems.

• Excellent stakeholder management and communication skills across all levels.

• Data-driven mindset focused on results and enhancing ROI.

• Previous experience in B2B technology marketing is advantageous.

• Familiarity with UK Local Government and/or Social Housing is preferred.

• Understanding of Local Government Reorganisation and sector transformation programs is desirable.

• Experience in running Account-Based Marketing programs is a plus.

• Highly organized, proactive, and capable of managing multiple deadlines.

• Strategic thinker with a practical approach.

• Ability to influence others and build robust working relationships.

• Must have the right to work and travel within the UK; documentary evidence is required.

• Satisfactory vetting and reference checks are necessary.

• A DBS check may be required depending on the role.

• WordPress experience is a bonus.

• Must be available for a 12-month fixed-term contract.

🏝️ Benefits

• Private Medical Cover provided by NEC for employees, with the option to include family members at an additional cost.

• 25 days of paid holiday with the flexibility to buy or sell days.

• Life assurance cover at 4 times the basic salary funded by NEC, with the option to increase coverage for an additional fee.

• Group Pension Plan with employer contributions up to a maximum of 8.5%.

• Flexible benefits tailored to individual preferences.

• Options for remote or hybrid working, depending on location.

• Opportunities for professional development through coaching and support.