Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement comprehensive marketing campaigns aimed at attracting attendees, retaining exhibitors, and achieving revenue targets.

• Create yearly marketing strategies that balance the launch of events with continuous audience engagement throughout the year.

• Develop messaging and campaigns across multiple channels including email, web, paid media, social media, partnerships, public relations, and content marketing.

• Oversee campaign schedules and ensure that projects are completed on time and within budget constraints.

• Implement multi-channel demand generation campaigns, optimizing them through audience segmentation, A/B testing, and enhancing conversion rates.

• Collaborate with Marketing Operations to leverage HubSpot, SEO, and marketing automation tools effectively.

• Manage relationships with agencies and partners responsible for paid search, paid social, and digital advertising efforts.

• Utilize AI-driven marketing tools to enhance productivity and boost campaign outcomes.

• Initiate efforts to strengthen connections with attendees, exhibitors, and industry partners.

• Work closely with Sales, Show Management, Marketing Operations, Registration, Operations, and external collaborators.

• Track and analyze campaign performance through HubSpot, Google Analytics, Power BI, and various reporting tools.

• Present campaign outcomes and suggestions to Marketing leadership while promoting a culture of continuous improvement.

• Achieve attendee registration and revenue goals.

• Assist in the objectives of acquiring and retaining exhibitors.

• Enhance digital engagement across owned channels.

• Increase campaign conversion rates through ongoing testing and optimization.

• Foster year-round engagement within event communities.

⛳️ Requirements

• Minimum of 5 years in B2B marketing, ideally within events, media, associations, or demand generation sectors.

• Proven experience in managing integrated marketing campaigns.

• Proficient in marketing automation tools, with a preference for HubSpot.

• Familiarity with paid media strategies and analytics.

• Knowledge of Google Analytics, Power BI, SEO, and AI marketing tools is preferred.

• Strong skills in project management, communication, and cross-departmental collaboration.

• A growth-oriented mindset and a sense of curiosity.

• Excellent commercial insight and analytical abilities.

• Creative thinking coupled with data-driven decision-making capabilities.

• Capability to juggle multiple priorities in a dynamic environment.

• Enthusiasm for experimenting with new marketing concepts and technologies.

🏝️ Benefits

• Eligible for bonuses.

• Unlimited vacation policy for exempt employees.

• Flexible work locations.

• 401(k) plan with company matching contributions.

• Comprehensive medical, dental, and vision insurance.

• Coverage for transgender services and fertility benefits.

• Parental and caregiver leave options.

• Benefits for dependents, commuters, and flexible spending accounts (FSA).

• Opportunities for professional development, including programs like Toastmasters.

• Access to mental wellness resources.