Marketing Manager

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take ownership of marketing metrics to foster growth in Central Africa while delivering both high-level and operational market insights.

• Work in collaboration with regional, global, and functional teams to strategize and implement campaigns tailored for the Central Africa market.

• Partner on the design, optimization, and management of affiliate programs.

• Ensure relevant and localized social media interactions for users.

• Consistently elevate regional marketing execution standards.

• Analyze funnel data and implement tailored adjustments for key markets.

• Examine market data, recognize trends, execute transformative campaigns, and monitor market and competitor movements.

• Drive the quarterly marketing strategy, establish OKRs, and track accountability for the sub-region.

• Ensure that local events adhere to Binance standards and meet Customer Satisfaction (CSAT) goals.

• Design and implement integrated campaigns, from strategy and briefing to measurement and effectiveness reporting.

• Lead data-driven tests and experiments across lifecycle, social, and paid channels to stimulate growth or engagement.

⛳️ Requirements

• Over 5 years of demonstrated success in a similar position.

• Comfortable operating within a dynamic, fast-paced environment that often presents uncertainty.

• Marketing background, including experience with large-scale integrated campaigns, brand development, and team management (experience managing remote teams is a plus).

• Experience in regional roles with knowledge of African markets.

• Previous involvement in social media management, affiliate programs, events, and influencer management is advantageous.

• Proficient in English; proficiency in French is also preferred.

• Strong communication skills, capable of representing Binance to external stakeholders effectively.

• User-centered, data-driven approach to decision-making.

• Ability to conceptualize and manage integrated campaigns, utilizing both in-house resources and agency partners.

• Familiarity with data analytics for social media and paid channels.

• Entrepreneurial self-starter with a strong sense of ownership, capable of driving agendas and executing with minimal oversight.

• Additional experience in business development, partnerships, government relations, strategy, startup ventures, management consulting, or actual entrepreneurial experience is a plus.

• Background or interest in the fintech and crypto industries is preferred.

🏝️ Benefits

• Remote work arrangement