Marketing Manager, Arabic Speaker

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and implement key components of the marketing strategy to meet commercial goals and revenue objectives.

• Oversee and execute inbound and outbound marketing strategies, including planning, execution, management, and optimization.

• Increase online traffic, generate leads, and boost conversions while providing regular updates on performance.

• Examine the digital behavior of visitors and exhibitors by testing and reporting on the performance of channels and campaigns.

• Utilize Adobe Analytics, Google Analytics, and various third-party platforms to uncover issues and opportunities.

• Establish benchmarks and set KPI targets for digital marketing initiatives.

• Collaborate with supporting agencies to develop and launch paid advertising campaigns.

• Evaluate and enhance paid marketing efforts using vendor dashboards, Google Analytics, and marketing analytics reports.

• Stay updated with evolving SEO practices and work with stakeholders and agencies on digital marketing initiatives.

• Formulate organic search growth strategies tailored for customer lifecycle phases and international markets.

• Partner with content marketing teams and blog contributors to produce relevant content.

• Oversee organic search performance and objectives based on clickthrough rates, traffic, and conversions.

• Design and execute testing and optimization strategies, including A/B testing, landing pages, and calls to action (CTAs).

• Collaborate with direct reports and the marketing team to deliver campaigns aligned with KPIs and divisional strategies.

• Manage a team of digital marketers, providing guidance, feedback, and motivation.

• Generate timely reports on campaign performance and suggest adjustments based on data analysis.

• Recognize trends and insights to enhance spending and performance.

• Share insights with marketing teams and senior management to foster revenue growth and new opportunities.

• Plan campaigns aimed at increasing visitor attendance and acquiring exhibitors.

• Oversee implementation plans, timelines, drop schedules, Gantt charts, time-and-action plans, content calendars, and budget tracking.

• Assist in managing marketing budgets and maintain digital budget tracking systems.

• Identify target universes and key market segments.

• Create customer personas, value propositions, and messaging frameworks.

• Ensure timely, relevant, and channel-optimized communications across all digital platforms.

⛳️ Requirements

• Demonstrated experience as a Marketing Manager.

• Bachelor’s Degree or equivalent qualification.

• Proficient in both Arabic and English.

• Comprehensive understanding and experience in digital marketing, including PPC, SEO, and online advertising.

• Experience in direct marketing.

• Knowledge of database development and growth, including segmentation and advanced targeting techniques.

• Proven ability to build relationships with partners and stakeholders.

• Analytical mindset with a propensity for inquiry.

• Familiarity with design and print suppliers/agencies.

• Strong skills in copywriting.

• Ability to meet deadlines and achieve targets.

• Experience in a fast-paced work environment.

• Excellent verbal and written communication skills in both Arabic and English.

• Proficient in MS Office, including intermediate to advanced skills in PowerPoint, Word, and Excel.

• Tech-savvy, with the ability to quickly adapt to new technological solutions.

• Experience in events marketing.

• Background in marketing project management.

• Familiarity with marketing automation technology, preferably Eloqua, is desirable.

• Experience with CMS platforms is an advantage.

• Experience managing social media using scheduling tools such as Sprout Social or Hootsuite is desirable.

• Knowledge in social media listening and sentiment analysis is desirable.

• Experience with marketing analytics and reporting platforms is preferable.

• A formal higher education qualification in business or marketing is desirable.

• Familiarity with Eloqua and/or Adobe Experience Manager is advantageous.

🏝️ Benefits

• Option for remote work.

• Opportunities for personal development.

• Supportive leadership and mentorship.

• Collaboration with international teams and agencies.