Marketing Manager – AI and Lifecycle

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Take charge of email and lifecycle marketing as the main owned channel, which includes managing the campaign calendar, flows, segmentation, deliverability, and list health.

• Conduct quality assurance on copy, creative materials, link destinations, offers, and regional variations.

• Integrate AI into daily marketing tasks and implement practical AI solutions.

• Collaborate with the lifecycle and email team, designers, and external advertising partners.

• Convert marketing outcomes into straightforward business language, covering spend, revenue, and enhancements.

• Establish Rove Next's marketing function from the ground up.

• Increase flow revenue as a percentage of total email revenue.

• Ensure that work presented to leadership is error-free.

• Provide measurable AI-enhanced work within the function in 90 days.

⛳️ Requirements

• A minimum of five years in ecommerce or DTC marketing with substantial ownership of email and lifecycle initiatives.

• Proficiency with Klaviyo or a similar Email Service Provider (ESP).

• Proven ability to implement AI solutions independently rather than delegating tasks.

• Fluent in English, both written and spoken, at a native level.

• Keen attention to detail in copy, creative elements, link destinations, tone, offer calculations, and brand standards.

• Comfortable providing and receiving constructive feedback.

• Preferred: Experience in furniture, home, or other considered-purchase categories with extended buying cycles.

• Preferred: Familiarity with Shopify, GA4, and Meta Ads.

• Preferred: Background in enforcing brand guidelines within a team setting.

• Full-time availability with overlapping hours in Pacific or Eastern time zones is required.

• Status as an independent contractor.

🏝️ Benefits

• Shortlisted candidates will be invited to complete a brief paid project.