Marketing Manager, AI and Lifecycle

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take charge of email and lifecycle marketing as the main owned channel.

• Oversee the campaign calendar, flows, segmentation, deliverability, and list health within Klaviyo.

• Conduct quality control on copy, creative elements, link destinations, offers, and regional adaptations.

• Integrate AI into daily marketing tasks and ensure measurable outcomes.

• Collaborate with the lifecycle and email team, designers, and external advertising partners.

• Convert marketing results into straightforward business terms, including expenditure, revenue, and enhancements.

• Increase flow revenue as a proportion of total email revenue.

• Ensure that errors do not reach leadership or customers.

⛳️ Requirements

• At least five years of experience in ecommerce or DTC marketing with actual responsibility for email and lifecycle initiatives.

• Proficiency in Klaviyo or a similar email service provider (ESP).

• Demonstrated capability to implement AI independently rather than delegating it.

• Fluent in English, both written and spoken, at a native level.

• Strong visual judgment and attention to quality control.

• Comfortable both giving and receiving direct feedback.

• Full-time availability that overlaps with Pacific or Eastern time zones.

• Preferred: Experience in furniture, home, or other considered-purchase categories with lengthy buying cycles.

• Preferred: Familiarity with Shopify, GA4, and Meta Ads.

• Preferred: Experience in maintaining team adherence to brand guidelines.

• A CV, two examples of written applications, and a brief voice note are required to apply.

🏝️ Benefits

• Shortlisted candidates will be invited to complete a brief paid project.