Marketing Manager – Agent Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Create the annual and quarterly marketing strategy for agent marketing.

• Develop integrated marketing plans that align with Talent Acquisition hiring objectives.

• Design campaigns to enhance the Liveops agent brand and elevate applicant quality.

• Collaborate with Talent Acquisition and Agent Experience to synchronize sourcing requirements and promote agent-related content.

• Evaluate and optimize the effectiveness of campaigns.

• Manage the editorial calendar and content strategy for agent marketing.

• Develop campaigns showcasing authentic stories from Liveops agents.

• Work with the Creative team to create digital advertisements, videos, landing pages, social media content, email campaigns, and other marketing assets.

• Ensure consistent messaging across paid, organic, website, PR, and recruitment channels.

• Establish governance and content approval procedures to maintain compliant and brand-consistent messaging.

• Oversee paid social, organic social, recruitment website, landing page, SEO, GEO/LLM visibility, conversion optimization, and reputation management initiatives.

• Manage relationships with external marketing vendors and agencies, including those focused on paid media, SEO/GEO, reputation management, and digital marketing partnerships.

• Direct the content roadmap, user experience, conversion, SEO, and AI discoverability for the agent recruitment website.

• Analyze website performance and suggest enhancements.

• Oversee online reputation management, generate reputation reports, promote agent success stories, support PR endeavors, and bolster the Liveops brand.

• Assist with broader corporate and client marketing efforts during periods of lower recruitment demand.

⛳️ Requirements

• Over 5 years of experience in marketing.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Proven experience in developing integrated marketing campaigns across various channels.

• Background in managing digital marketing initiatives.

• Experience working with external agencies and vendors.

• Strong expertise in content marketing and editorial planning.

• Experience in website management and SEO practices.

• Exceptional project management and organizational abilities.

• Excellent written and verbal communication skills.

• Capability to juggle multiple priorities in a fast-paced setting.

• Preferred: experience in both B2B and B2C marketing.

• Preferred: previous agency experience.

• Preferred: background in growth marketing or customer acquisition.

• Preferred: experience in recruitment, staffing, marketplace, gig economy, or employer brand marketing.

• Preferred: familiarity with SEO, GEO, and AI-driven content strategies.

• Preferred: knowledge of HubSpot, Google Analytics, and social media management tools.

• Preferred: experience using AI tools to enhance marketing efficiency and content creation.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and growth.

• A collaborative and innovative work environment.