Marketing Manager – ABM, Events

This is a fully remote position, open to applicants in Arizona, +25 more states.

📋 Description

• Take ownership of account-based marketing initiatives for strategic franchises, affiliates, buying groups, and other high-value clients.

• Collaborate with Sales to pinpoint priority accounts and audiences, crafting customized strategies.

• Design and implement campaigns aimed at acquiring new customers, expanding existing ones, upselling, engaging, and generating pipeline.

• Create coordinated marketing and sales initiatives across email, direct mail, events, sales outreach, and various other channels.

• Develop pre- and post-event campaigns for targeted groups.

• Set objectives and evaluate the performance of the ABM program.

• Act as a vital marketing ally to Sales, aligning campaigns with account priorities, sales strategies, and revenue objectives.

• Manage the event marketing calendar and oversee events from start to finish.

• Handle event selection, budgeting, objectives, timelines, booth design, signage, promotional items, shipping, logistics, and on-site execution.

• Formulate event marketing strategies and campaigns that drive registrations, meetings, booth traffic, and engagement.

• Define event goals and create pre- and post-event plans in collaboration with Sales.

• Oversee event lead management, including capture, routing, follow-up, and nurturing through marketing.

• Monitor MQLs, SQLs, pipeline, revenue, and ROI, and facilitate post-event evaluations.

• Manage relationships with event vendors, venues, exhibit partners, shipping providers, and other external collaborators.

• Assist with the annual user conference, focusing on planning, attendee experience, logistics, programming support, and on-site execution.

• Drive registrations and ticket sales for the user conference and aid in sponsorship sales and fulfillment.

• Coordinate with internal marketing teams on email, landing pages, creative, signage, event collateral, and campaign assets.

⛳️ Requirements

• A minimum of 3 years of B2B marketing experience, with practical expertise in event marketing, account-based marketing, field marketing, demand generation, or a related area.

• Proven experience in planning and executing events from start to finish, covering budgets, vendors, logistics, promotion, lead management, and performance assessment.

• Familiarity with developing targeted campaigns in close collaboration with Sales, with a solid grasp of how marketing contributes to pipeline generation and revenue.

• Proficiency in CRM and marketing automation tools such as Salesforce and HubSpot.

• Willingness and capability to travel up to 40% for trade shows, partner events, customer events, and the annual user conference.

• Experience in mentoring and developing an intern or one direct report.

• Background in creating or implementing account-based marketing programs aimed at named accounts, strategic partners, or groups of related businesses.

• Experience in marketing to franchise organizations, affiliate networks, buying groups, associations, channel partners, or other intricate B2B ecosystems.

• Proven track record in planning a company-hosted conference, customer conference, or large-scale event.

• Experience in SaaS, promotional products, decorated apparel, sporting goods, print, signage, or another industry served by Taivo.

• Candidates must be physically located and legally authorized to work in one of the following states: AZ, AR, CA, CO, CT, FL, GA, IL, IN, KS, ME, MI, MN, MO, MT, NV, NH, NC, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, and WI.

🏝️ Benefits

• Competitive benefits package.

• Unlimited Paid Time Off (PTO).

• Remote work options available for candidates based in the U.S.

• 401(k) plan with employer matching.

• Paid parental leave.

• Catered lunches for employees located in Dallas, TX.

• Casual office environment for those based in Dallas, TX.

• Fully stocked kitchen for employees in Dallas, TX.