Marketing Manager – 6 Month Contract

This is a fully remote position, open to applicants in China.

📋 Description

• Develop and take ownership of the brand narrative for a prestigious luxury event on an international scale in Saudi Arabia.

• Ensure a high-end, thoughtfully curated aesthetic across social media, digital platforms, print materials, and on-site experiences.

• Lead the creative process from initial concepts and art direction to final execution in collaboration with designers, photographers, videographers, and agencies.

• Establish the brand’s tone of voice, visual identity, content style, and experiential branding.

• Manage organic and social strategies, including platform selection, content themes, publishing schedules, and community engagement.

• Create and supervise editorial-style content tailored for an ultra-high-end audience.

• Formulate relationships with tastemakers, influencers, and high-end media outlets.

• Enhance earned visibility through compelling storytelling, partnerships, and creative initiatives worthy of PR attention.

• Generate high-quality Marketing Qualified Leads (MQLs) through inbound marketing, targeted LinkedIn campaigns, and content-driven lead capture.

• Take responsibility for registration and attendance objectives, accompanied by weekly progress reports.

• Assist in exhibitor and partnership sales by providing campaign materials, audience insights, and lead intelligence.

• Expand the audience database across key international markets.

• Develop segmentation strategies for various audience tiers.

• Manage automated email journeys using Eloqua.

• Provide weekly updates on audience growth, engagement metrics, and campaign performance.

• Oversee the entire marketing lifecycle from awareness through to conversion.

• Manage the marketing budget across paid, earned, and owned media channels.

• Coordinate with partners, stakeholders, and high-end media while negotiating barter and media partnerships.

• Collaborate with operations to ensure the on-site brand experience aligns with the campaign's promises.

⛳️ Requirements

• A minimum of 5 years in brand-focused marketing.

• A background in luxury, hospitality, fashion, automotive, travel, lifestyle, or premium consumer brands is highly preferred.

• Proven experience in marketing to high-net-worth individuals or premium audiences.

• A successful history of achieving lead generation, MQL, or acquisition goals.

• Strong creative judgment evidenced through campaigns, content, or branding work.

• Practical experience in executing organic social media and content strategies for premium brands.

• Proficient in SEO/SEM, LinkedIn Campaign Manager, and GA4.

• Experience in building or expanding audience databases and utilizing marketing automation tools.

• Proficiency in English is essential.

• A Bachelor’s degree in marketing, business, or a related field.

• Note that relocation or sponsorship support is not available.

🏝️ Benefits

• Opportunities for personal development.

• A supportive leadership team.

• A collaborative, creative, and enjoyable work environment.

• A disability-friendly workplace.

• Adjustments and support during the interview or selection process when necessary.