Marketing Lead, B2B

This is a fully remote position, open to applicants in Europe.

📋 Description

• Develop and manage the entire B2B sales pipeline.

• Identify prospective iGaming operators.

• Foster both inbound and outbound demand generation.

• Produce qualified demonstration calls.

• Oversee CRM configuration, cleanliness, segmentation, workflows, and reporting.

• Handle organic and outbound LinkedIn activities, including company representation, team amplification, and targeted outreach.

• Lead the public relations strategy, narrative, media engagements, community relationships, and thought leadership initiatives.

• Facilitate operational connections between Product, Development, and Sales.

• Transform product capabilities into effective messaging.

• Relay market insights back into the product roadmap.

• Equip the Sales team with necessary tools and information.

• Monitor funnel and channel performance metrics.

• Provide clear, actionable performance reports.

⛳️ Requirements

• Demonstrated, hands-on experience in B2B marketing — you have actively built and managed a sales pipeline.

• Proven ability to generate qualified demonstration calls and guide leads through the sales funnel.

• Strong expertise in CRM systems and marketing operations, including segmentation, automation, and reporting.

• Established experience in utilizing LinkedIn for demand generation and outreach.

• Background in developing and implementing PR and thought-leadership strategies.

• An operational mindset with the capability to connect Product, Development, and Sales effectively.

• Exceptional written communication skills in both English and Ukrainian.

• Ability to engage credibly with a technical operator audience.

• Prior experience in iGaming B2B marketing and an understanding of the operator landscape is a significant advantage.

• Practical experience with SEO tools such as Semrush, Ahrefs, and Google Search Console, or similar tools is a considerable plus.

• Familiarity with SEO infrastructure concepts such as domains, redirects, satellites, and indexing dynamics is also advantageous.

🏝️ Benefits

• Genuine ownership — you will create the go-to-market strategy rather than inheriting an existing process.

• A product that defines the category within a rapidly evolving, high-margin industry.

• Direct access to founders, product teams, and engineering, resulting in a swift transition from concept to delivery.

• A remote-friendly work environment.

• A team that values individuals who are proactive and results-oriented.