Marketing Intelligence Manager – Analytics

This is a fully remote position, open to applicants in Arizona, +16 more states.

📋 Description

• Develop intelligence, measurement, and analytical capabilities that support customer, marketing, and business-related decisions.

• Integrate customer, market, competitive, media, transactional, channel, and behavioral data into actionable insights.

• Create customer segmentation, profiles, lifecycle insights, and Voice of the Customer initiatives.

• Collaborate with Customer & Channel Marketing to enhance acquisition, frequency, retention, cross-category shopping, lifetime value, and loyalty.

• Establish enterprise marketing-performance metrics focusing on incrementality, store traffic, revenue, acquisition, lifetime value, retention, market share, and brand preference.

• Enhance attribution, incrementality, geographic testing, holdout/control testing, store visitation measurement, customer-level analysis, and campaign/promotional effectiveness.

• Work with Finance on marketing investments, productivity, and returns.

• Oversee brand health and consumer insights programs while maintaining brand scorecards and strength indices.

• Track customer behavior, category trends, competitive positioning, pricing/promotions, messaging, economic conditions, population shifts, and digital/eCommerce capabilities.

• Analyze store trade areas and local market performance, recommending additional marketing investments.

• Assist in new-store planning through market sizing, customer profiling, competitive analysis, and post-opening measurement.

• Develop predictive capabilities for lifetime value, churn/retention, purchase propensity, category affinity, acquisition, store traffic, promotional response, market potential, media investment, and demand.

• Collaborate with IT, eCommerce, Finance, and external partners on CRM/CDP, marketing automation, web/app analytics, media and store visitation measurement, attribution, BI, visualization, identity resolution, and MMM.

• Ensure data quality, governance, consistency, and measurement methodology.

• Design executive dashboards and scorecards.

• Convey insights and recommendations to senior leadership and cross-functional partners.

⛳️ Requirements

• A minimum of 8 years of progressive experience in marketing analytics, customer analytics, consumer insights, business intelligence, marketing science, or related fields.

• At least 3 years of experience leading and developing analytical teams.

• Preferred experience in retail, consumer branding, omnichannel commerce, or other customer-driven businesses.

• Proficiency in customer segmentation, lifecycle analytics, lifetime value, large customer/transactional datasets, brand tracking, consumer research, and customer insights.

• Familiarity with attribution, experimentation, and incrementality testing.

• Ideally has experience in Media Mix Modeling.

• Strong understanding of store traffic, retail performance, customer behavior, and local market dynamics.

• Working knowledge of CRM, CDP, BI, analytics, and marketing technology platforms.

• Experience managing analytical partners, research vendors, and measurement providers.

• Strong financial and commercial acumen.

• Ability to translate complex analyses into clear business recommendations and executive presentations.

• Capacity to sit for extended periods.

• Ability to perform heavy and repetitive lifting up to 50 lbs.

• Capability to bend, carry, push, work on a ladder, and perform repetitive keyboard movements.

• Close vision for computer work.

🏝️ Benefits

• Exceptional Employee Discount on everything from clothing to power tools to pet supplies.

• Multiple Health Insurance options available after 60 days.

• Dental & Vision coverage options.

• Life Insurance provided.

• Paid Vacation time.

• Holiday Pay throughout the year.

• Paid Sick Leave.

• 401(k) plan with a generous 4% company match.

• Paid Parental Leave.

• Community Giving Program that matches donations and offers paid volunteer hours.

• Wellness Program with medical-premium credits.

• Training Program featuring over 250 courses.

• Various Voluntary Insurance Options available.