Marketing, Growth Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Review and structure existing case studies, pitch materials, presentations, white papers, points of view, credentials content, research, and other marketing assets.

• Create and sustain a centralized repository for marketing and business development resources.

• Define standards for tagging, categorization, naming conventions, and version control.

• Organize content according to industry, capability, service, client challenges, business outcomes, target audience, and use cases.

• Assess and assist in the implementation of a content and knowledge management platform and its framework.

• Develop processes for submitting, evaluating, updating, approving, and retiring content.

• Create inventories of content, capability summaries, pitch libraries, and reference materials.

• Identify gaps in content and propose new materials as needed.

• Collaborate with Marketing, New Business, and subject matter experts to create case studies and client stories.

• Convert complex projects into coherent, engaging narratives that emphasize client objectives, strategies, and business impacts.

• Collect information through interviews, documentation, performance metrics, and internal research.

• Keep approved case studies, proof points, and client success stories updated.

• Assist with pitch decks, RFP responses, credential presentations, one-pagers, and other new business documents.

• Tailor relevant case studies, capabilities, proof points, and thought leadership for prospects and pitch narratives.

• Provide support for pitch resources, templates, and lab materials.

• Collect and adapt materials, narratives, research, and proof points from new business initiatives.

• Contribute to white papers, points of view, playbooks, research summaries, and other thought leadership pieces.

• Transform content into presentations, social media content, and sales enablement materials.

• Utilize Canva, PowerPoint, AI-enabled tools, and other resources to create and enhance content.

• Oversee projects, stakeholders, and deadlines within Marketing and New Business.

• Develop project plans, timelines, and status reports.

• Manage feedback and approvals across various teams.

• Maintain documentation and communicate proactively as priorities evolve.

• Report to the VP of Marketing and collaborate with the Director of New Business, Marketing, Business Development, subject matter experts, and organizational leaders.

⛳️ Requirements

• 3–5 years of experience in B2B content marketing, agency marketing, new business, proposals, sales enablement, marketing operations, communications, or a related field.

• Experience in supporting pitches, RFPs, proposals, credential presentations, or other materials related to growth.

• Proven capability to influence and align stakeholders across departments without direct authority.

• Demonstrated experience in developing case studies, customer stories, white papers, points of view, presentations, or similar content.

• Exceptional writing, editing, storytelling, and project management abilities.

• Highly organized, detail-oriented, and adept at managing substantial amounts of information.

• Experience in creating or maintaining content libraries, knowledge bases, asset repositories, or structured information systems.

• Ability to comprehend complex services and client projects and translate them into concise, compelling narratives.

• Comfortable collaborating with senior stakeholders, subject matter experts, and cross-functional teams.

• Familiarity with content management, knowledge management, or digital asset management platforms.

• Strong judgment and an understanding of what constitutes useful, credible, and persuasive marketing content.

• Collaborative, adaptable, and willing to take ownership in a developing role.

• Curiosity about advertising, marketing, media, commerce, technology, and business growth.

🏝️ Benefits

• Independent and remote-first work environment.

• Inclusive remote-first workplace.

• Collaboration with diverse teams across the U.S. and UK.

• Goodway Group is recognized as an Ad Age Best Place to Work.

• Opportunity to work with an established company while enjoying a start-up environment.

• Opportunity to engage with innovative marketing technology and award-winning work.