Executive Director, Growth Marketing

This is a fully remote position, open to applicants in Florida, +1 more state.

📋 Description

• Take ownership of the strategy, roadmap, and execution for product marketing across various product and service lines.

• Create positioning and messaging tailored for K-12 buyer personas.

• Lead digital marketing initiatives across social media, websites, content, email, paid advertising, and marketing automation programs.

• Manage SEO, AEO, and GEO strategies.

• Design and supervise multi-channel campaigns from inception to execution.

• Develop Buyer Journeys for each business unit.

• Spearhead demand generation activities that raise awareness, generate interest, and populate the sales pipeline.

• Build, manage, and enhance systems for monitoring lead volume, quality, and funnel conversion.

• Collaborate with the sales team to refine lead fit and readiness based on data insights.

• Provide sales tools, content, and resources, while supporting their effective utilization.

• Link marketing outcomes with sales execution, including lead handoff, follow-up cadence, and feedback mechanisms.

• Coordinate with Product teams to synchronize marketing and product strategies from development through to market launch.

• Integrate buyer and market insights into product planning.

• Lead, develop, and nurture a marketing team.

• Establish strategic direction while actively participating in problem-solving alongside the team.

• Support corporate marketing and branding initiatives, including the company narrative, thought leadership, and industry presence.

• Report directly to the Chief Operating Officer.

⛳️ Requirements

• Over 10 years of experience in growth-oriented marketing, sales/sales support, product marketing, or demand generation roles, with increasing leadership responsibilities.

• Minimum of 10 years of experience marketing to and/or selling into K-12 school districts.

• Direct experience interacting with superintendents, chiefs of administration, chiefs of schools, principals, and other district-level decision-makers.

• Extensive knowledge of the K-12 school improvement and turnaround landscape.

• Proven expertise in SEO, AEO, and GEO strategies.

• Strong grasp of buyer discovery and engagement across search and AI-driven platforms.

• Demonstrated success in crafting messaging and positioning for education sector buyers that drive sales.

• Proven track record in managing lead tracking, attribution, and quality assessment across marketing and sales systems.

• Established experience in constructing Buyer Journeys across various business units or product lines.

• Proven ability to plan and execute demand generation programs that yield a quality pipeline and lead to new sales.

• Experience in people leadership with a history of fostering high-performing teams.

• Strategic mindset with hands-on execution capability.

• Strong data orientation and ownership of funnel metrics.

• Exceptional written and verbal communication skills.

• Ability to translate educational products and concepts into messaging relevant to buyers.

• Capacity to collaborate cross-functionally with sales, product, and executive leadership.

• Must currently be authorized to work in the United States without requiring sponsorship now or in the future.

🏝️ Benefits

• Competitive base salary.

• Opportunity for performance-based incentives.

• Comprehensive health benefits package.

• Paid time off.

• Retirement benefits.

• Opportunities for professional development.

• Remote work options available within Eastern and Central time zone areas.

• Occasional travel to the PA or FL offices and other customer or company-related travel.