Marketing Executive, Social Media & Design

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a cohesive strategy for LinkedIn content and engagement.

• Create, organize, and publish content on LinkedIn, which includes job openings, market updates, team news, success stories, events, new hires, and company milestones.

• Assist recruiters and consultants with their LinkedIn activities, offering content ideas, personal branding support, job promotion, reposting, and engagement strategies.

• Promote job openings across LinkedIn and other pertinent social media channels.

• Enhance LinkedIn followers, reach, engagement, and brand visibility.

• Analyze LinkedIn performance and refine content and posting strategies based on data insights.

• Oversee activities on Instagram and Glassdoor.

• Develop marketing initiatives aimed at attracting candidates, engaging clients, and fostering recruitment business development.

• Produce content related to job vacancies, hiring trends, placements, testimonials, case studies, and recruitment success stories.

• Create employer branding content that highlights team culture, office life, events, promotions, anniversaries, and employee achievements.

• Enhance job advertising and social job promotion efforts in collaboration with recruiters.

• Assist with targeted candidate outreach and digital marketing campaigns.

• Develop content calendars that encompass social media, blogs, newsletters, market updates, and recruitment campaigns.

• Generate market-specific and thought-leadership content, including salary insights, hiring trends, market intelligence, and industry updates.

• Produce and update consultant profiles, client information packs, case studies, testimonials, and market overviews.

• Manage website content, upload job vacancies, and ensure job pages are up-to-date.

• Promote website content and job vacancies through digital channels.

• Support SEO efforts.

• Execute email marketing campaigns targeting client and candidate audiences.

• Monitor and report on social media, website, and campaign performance.

• Conduct competitor analysis.

• Create marketing materials, proposals, and digital content to support business development.

• Utilize LinkedIn and social media to strengthen client relationships and connect with potential clients.

• Explore LinkedIn groups, communities, events, and online networks for opportunities in candidate attraction and business development.

• Collaborate with recruiters to ensure marketing activities align with commercial and recruitment goals.

⛳️ Requirements

• Extensive hands-on experience managing LinkedIn for a business or brand.

• Proven experience in creating LinkedIn posts, campaigns, and content that boosts engagement and visibility.

• Experience in supporting employee or consultant personal branding on LinkedIn.

• Strong skills in social media content creation and copywriting.

• Background in using social media to promote job openings, services, or B2B content.

• Good understanding of content planning, scheduling, and social media analytics.

• Experience with email marketing, website content management, and basic SEO.

• Ability to create visually appealing marketing materials and social media content.

• Excellent organizational skills and capability to manage a diverse content calendar.

• Background in a recruitment agency, staffing business, or similar professional services/B2B environment is highly advantageous.

• Understanding of how recruitment firms utilize LinkedIn for candidate attraction, job advertising, personal branding, client engagement, and business development is particularly valuable.

🏝️ Benefits

• Remote position.

• Full-time employment.