Marketing Events and Social Media Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage the trade show and event calendar for all brands affiliated with SafeLease.

• Monitor deadlines for booth space, speaking proposals, sponsorships, and registration.

• Maintain event documentation and track projects using Notion.

• Oversee all aspects of event logistics, including booth space, shipping, freight, hotel accommodations, travel, staffing, setup, and teardown.

• Coordinate with vendors for booths, printing, promotions, and show services.

• Track deadlines for speaking and roundtable submissions, preparing them for review.

• Attend events in person, representing SafeLease.

• Execute lead capture processes and promptly route leads to the sales team.

• Monitor event leads, cost per lead, and budget expenditures.

• Provide post-event summaries and highlight any budget discrepancies.

• Source and order promotional items, manage inventory, and uphold brand standards.

• Create event collateral and booth graphics or prepare files for vendors.

• Manage day-to-day organic social media across all affiliated brands.

• Develop content calendars and write and schedule social media posts.

• Tailor voice and content for various brands and target audiences.

• Design and produce graphics, short-form videos, event photography, and customer or partner stories.

• Monitor and respond to comments and messages, escalating as needed.

• Assist with paid social media efforts.

• Provide monthly reports on reach, engagement, follower growth, and traffic metrics.

• Observe competitor activities and industry discussions.

• Support employee advocacy and executive visibility on LinkedIn.

• Write and distribute event-related email marketing campaigns.

• Collaborate with sales on pre-show target lists and post-show handoff.

⛳️ Requirements

• 2 to 4 years of marketing experience, specifically in supporting events or trade shows.

• Experience managing social media for at least one brand.

• Proven experience in graphic design, with a portfolio showcasing work for social media, print, or events.

• Proficient in designing with Canva or similar tools.

• Excellent project management skills, able to handle long lead times and overlapping deadlines for multiple events.

• Comfortable working with budgets and performance metrics, providing clear reporting of results.

• Strong writing abilities across various formats, including social media content, email campaigns, and vendor and partner communications.

• Willingness to travel approximately 25%, primarily during the event season, including occasional weekends.

• Self-motivated, capable of independently managing programs in a small team environment.

• Employment is contingent upon satisfactory completion of a general and criminal background check.

• Must be authorized to work in the United States.

• Must not require visa sponsorship to continue employment in the United States.

• Nice to have: Experience in insurance, insurtech, proptech, or self-storage sectors.

• Nice to have: Familiarity with Notion, HubSpot, Canva, and social media scheduling platforms.

• Nice to have: Experience in marketing to independent insurance agents or a distribution channel.

• Nice to have: Comfort with video editing and short-form video production.

• Nice to have: Proficient in using AI tools to enhance productivity.

🏝️ Benefits

• Competitive salary.

• Equity opportunities.

• Unlimited paid time off (PTO).

• Comprehensive health benefits.

• Flexible work arrangements.