Marketing Director – Luxury FMCG

This is a fully remote position, open to applicants in Poland, +5 more countries.

📋 Description

• Take charge of and implement the international marketing strategy, linking brand development with sales enhancement.

• Direct an international marketing team, along with agencies and external collaborators, ensuring clear priorities and accountability.

• Enhance Adrian Magnus’s premium positioning through engaging storytelling and a cohesive brand experience.

• Create the marketing calendar and spearhead campaigns encompassing digital, content, social media, PR, and partnerships.

• Design trade marketing initiatives that assist distributors and commercial partners in expanding the brand within their respective markets.

• Supervise international exhibitions, events, product launches, and brand activations.

• Manage the marketing budget, establish KPIs, and transform performance insights into improved investment decisions.

• Collaborate closely with Sales and company leadership to pinpoint opportunities and broaden the international footprint.

⛳️ Requirements

• Minimum of 3 years’ experience as a Marketing Director, Head of Marketing, or CMO.

• Background in tobacco, cigars, alcohol—including spirits or wine—or vaping industries.

• Demonstrated experience in managing an international marketing team and growing a brand across various international markets.

• A history of achieving measurable growth in sales, brand awareness, customer acquisition, or market share.

• Strong knowledge of brand strategy, digital marketing, content, social media, PR, events, partnerships, and trade marketing.

• Awareness of marketing restrictions in regulated industries and the capability to create effective campaigns within those boundaries.

• Robust analytical and financial abilities, including budget management, ROI assessment, and performance tracking.

• Capacity to translate strategy into distinct priorities and ensure consistent implementation.

• Proficiency in English.

• Spanish language skills are a plus.

• Experience with premium or luxury products is an advantage.

• Willingness to work approximately 14:00–22:00 or 15:00–23:00 Madrid time.

🏝️ Benefits

• USD 4,000–5,000 monthly + Bonuses up to $25,000 USD annually, based on experience, expertise, and proven results.

• Fully remote work with a schedule that aligns with the international team.

• Ownership of the marketing function, providing the chance to influence strategy and lead execution.

• Direct access to company leadership, allowing for a significant voice in the brand’s development.

• International reach, collaborating with colleagues, distributors, and partners across various markets.

• Creative freedom to develop unique campaigns, partnerships, and brand experiences.

• Tangible business impact, linking your decisions to the brand's growth and sales success.