Marketing Director

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take full ownership of the comprehensive marketing strategy, priorities, and execution across all channels.

• Manage paid acquisition efforts on Meta Ads and Google Ads, focusing on budget distribution, testing, scaling, and optimization.

• Lead the affiliate strategy and performance, encompassing partner evaluation, economics, traffic quality, and opportunities for scaling.

• Supervise the creative strategy and testing across paid channels.

• Own the performance of the funnel and conversion optimization through systematic A/B testing.

• Oversee lifecycle marketing initiatives in Customer.io, including automation, lead nurturing, abandoned checkout, cross-selling, win-back campaigns, and deliverability.

• Manage marketing reporting and dashboards in Mixpanel, ensuring visibility into CAC, ROAS, CR, AOV, retention, LTV, and attribution.

• Collaborate with Product on analytics, attribution, tracking, integrations, A/B testing, and conversion optimization.

• Identify growth opportunities and prioritize initiatives with high impact.

• Coordinate and manage paid acquisition, affiliates, CRO, creative, email/SMS, and other marketing functions.

• Establish team KPIs, priorities, and accountability.

⛳️ Requirements

• Minimum of 5 years in performance or growth marketing, with a strong background in leadership roles.

• Extensive experience with Meta Ads, Google Ads, and affiliate marketing strategies.

• Proven track record in managing and scaling substantial DTC advertising budgets.

• Experience in scaling a subscription-based business.

• Proficient in analytics, attribution, and tracking tools, with Mixpanel experience being a plus.

• In-depth understanding of funnels, CRO, A/B testing, and data-driven optimization techniques.

• Comprehensive knowledge of creative testing and performance-driven creative strategies.

• Solid grasp of CAC, ROAS, CR, AOV, retention, and LTV metrics.

• Experience in managing multiple marketing teams and specialists effectively.

• Background in telehealth, supplements, weight loss, or other subscription health-related businesses.

• Ability to analyze data independently rather than relying on others for explanations.

• Experience in enhancing attribution and tracking across various marketing channels is a plus.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible work hours and remote work options.

• Comprehensive health benefits, including medical, dental, and vision coverage.

• Opportunities for professional development and career growth.

• Collaborative and inclusive work environment.