Marketing Director

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of performance marketing budgets and their distribution across Google, Meta, affiliates, and various paid channels.

• Create marketing strategies for the B2B trade program aimed at attracting and retaining designers, architects, and hospitality clients.

• Oversee the comprehensive marketing budget along with vendor and partner contracts and their renewals.

• Develop campaigns that incorporate creative testing and performance metrics.

• Direct email, SMS, and lifecycle marketing efforts for both consumer and trade audiences.

• Manage promotions in collaboration with merchandising while adhering to margin guidelines.

• Supervise organic social media and review platforms, including Instagram, Pinterest, and Trustpilot.

• Execute affiliate marketing initiatives from start to finish.

• Collaborate with finance and the data team to establish measurement across channels and customer segments.

• Lead the go-to-market strategy and manage the marketing calendar from planning through implementation.

• Guide and develop the team, which includes email and SMS, creative, copy, and agency partners.

• Achieve profitable channel growth, enhance the trade program, ensure reliable measurement, and build a well-organized team.

⛳️ Requirements

• Minimum of 7 years in e-commerce marketing, with at least 3 years of experience leading performance marketing and budget management.

• Practical experience with Google Ads, Meta, and affiliate marketing, demonstrating a successful track record of profitable growth.

• Familiarity with marketing to B2B or trade audiences, or a clear perspective on how to develop this area.

• Experience managing a marketing P&L or budget, along with forecasting, contribution margin, and profitability-focused spending decisions.

• Ability to brief, structure, and analyze creative tests effectively.

• Strong design sensibility and brand awareness.

• Proficient with data analytics, including GA4 and BigQuery or similar tools.

• Experience in managing and developing a small team and collaborating with external partners.

• Bonus: Knowledge in home, furniture, or design-led retail; experience with Klaviyo; and familiarity with Instagram and Pinterest.

• A builder's mindset and a readiness to engage in hands-on work.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Collaborative and innovative work environment.