Head of Marketing – Growth

This is a fully remote position, open to applicants in Alabama, +5 more states.

📋 Description

• Take charge of the marketing roadmap by prioritizing tasks, allocating budget, monitoring performance against pipeline and revenue objectives, and optimizing strategies based on data analysis.

• Create and implement strategies for social media, email, content, and marketing materials, measuring success against client acquisition and brand authority.

• Direct brand strategy and ensure consistent, distinct messaging across all customer interactions.

• Manage and enhance SEO/SEM, LinkedIn paid media, Google Ads, email marketing, and overall website performance.

• Conduct and oversee market research, competitive analysis, and client behavior studies.

• Develop and implement the CEO's thought leadership initiatives through speaking opportunities, industry publications, podcasts, and LinkedIn contributions.

• Communicate campaign results, ROI, pipeline impact, and brand health to leadership using dashboards and attribution metrics.

• Act as the brand steward for both internal and external communications.

• Engage in the selection, onboarding, management, and development of marketing support personnel.

• Cultivate and maintain relationships with external vendors, agencies, and freelancers.

• Utilize generative AI, AI-driven analytics, and machine-learning marketing automation.

• Establish and scale UtiliSave's foundational marketing function, including its budget, headcount, and strategic influence.

⛳️ Requirements

• This is a full-time remote position with core working hours from 9:00 AM to 6:00 PM Eastern Time.

• Candidates must reside in the Eastern or Central Time Zone (Central Time Zone states include Illinois, Missouri, Arkansas, Louisiana, Mississippi, and Alabama).

• Applicants must be U.S. citizens or active Green Card holders; visa sponsorship is not available.

• A Bachelor's degree in marketing, communications, business, or a related field is required.

• A minimum of 6 years of B2B marketing experience is necessary, including at least 2 years in a strategic or leadership role.

• Proven experience in managing or mentoring direct reports, junior staff, or teams from agencies/vendors is essential.

• Documented success in developing and executing B2B strategic marketing plans that resulted in measurable pipeline growth; references and a portfolio of results are required.

• Extensive knowledge of digital marketing, paid media, SEO/SEM, and performance analytics is required.

• Hands-on experience with LinkedIn Ads, LinkedIn Newsletter, and organic content strategies for company pages and executive profiles is essential.

• Current certifications in Google Ads, LinkedIn Marketing, SEO, and email marketing/CRM platforms are strongly preferred.

• Familiarity with CRM systems, preferably HubSpot or Salesforce, as well as marketing automation tools and data visualization/reporting platforms is required.

• Experience with graphic design tools such as Canva and Adobe Photoshop, as well as video editing software, is a plus.

• Knowledge of website management platforms, preferably WordPress; Squarespace or Wix are acceptable alternatives.

• Demonstrated hands-on experience with AI-powered marketing tools, including generative AI, AI-assisted analytics, and machine learning-driven marketing automation is essential.

• A self-starter with a proactive, innovative mindset and a sense of ownership is required.

• Ability to manage multiple projects concurrently and meet deadlines in fast-paced environments is crucial.

• Strong communication skills at all organizational levels are necessary.

🏝️ Benefits

• Performance bonus: year-end bonuses and merit increases directly linked to achieved results.

• Comprehensive health, dental, and vision insurance coverage.

• 401(k) plan with company matching contributions.

• Three weeks of paid time off to begin with.

• Eleven paid holidays throughout the year.

• Full-time remote work flexibility.