Head of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Formic's marketing strategy, positioning, messaging, and overall market presence.

• Convert Formic's technology, business model, and customer value proposition into compelling messaging aimed at manufacturers and economic buyers.

• Oversee content creation, creative processes, video production, website management, customer stories, events, campaigns, thought leadership, public relations, product marketing, and various demand-generation channels.

• Strengthen Formic's brand within the manufacturing sector while aligning marketing investments with commercial goals.

• Generate a qualified pipeline through marketing initiatives, lead generation, SDR outreach, account-based marketing, events, paid and organic channels, partnerships, and emerging opportunities.

• Set pipeline goals, define funnel metrics, establish ownership, lead routing, follow-up procedures, and create repeatable qualification systems.

• Direct and enhance the Sales Development function, focusing on targeting, prospecting, messaging, sequencing, coaching, productivity, and performance metrics.

• Collaborate with Sales and Revenue Operations on territory priorities, pipeline requirements, lead quality, conversion rates, and market insights.

• Assess pipeline contribution, progression, conversion, and costs by source and channel, linking investments to closed-won revenue.

• Guide Go-To-Market Engineering using AI, automation, data, enrichment, personalization, and cutting-edge technologies.

• Manage and advance the marketing technology ecosystem, encompassing CRM integrations, outbound platforms, lead routing, data quality, attribution, and reporting frameworks.

• Establish scalable systems for account identification, segmentation, prospecting, personalization, campaign implementation, and lead management.

• Review and optimize tools and workflows; streamline, automate, integrate, consolidate, or eliminate tasks as needed.

• Promote disciplined experimentation with clear hypotheses, measurable outcomes, and informed decisions regarding scaling, changing, or discontinuing initiatives.

• Create transparency and metrics around funnel visibility, including target accounts, qualified opportunities, pipeline progression, revenue, conversion rates, velocity, costs, and channel effectiveness.

• Transform insights into strategic decisions regarding priorities, budgets, and resource allocation.

• Build, lead, and synchronize a multidisciplinary team encompassing Marketing, content and creative, lead generation, Sales Development, and Go-To-Market Engineering.

• Hire with intention, nurture talent, delegate responsibilities, address performance issues, and encourage creativity, accountability, experimentation, and continuous improvement.

• Establish a measurable and scalable marketing and pipeline-generation engine within the first year.

⛳️ Requirements

• Proven experience in building and leading Marketing, Growth, Demand Generation, or similar expansive functions in high-growth B2B companies, achieving measurable commercial results.

• Demonstrated success in developing, enhancing, and scaling marketing and pipeline-generation systems.

• In-depth understanding of B2B demand generation, funnel economics, segmentation, conversion rates, attribution, and collaboration among Marketing, SDR, and Sales teams.

• Experience in crafting differentiated positioning and messaging for complex products, markets, and buying decisions.

• Strong technical proficiency with experience in evaluating, integrating, and optimizing marketing technology, data, automation, and AI-driven Go-To-Market systems.

• Capability to diagnose issues and make informed architectural decisions.

• AI-native mindset with the ability to apply emerging technologies, conduct rigorous experimentation, assess results, and scale successful methodologies.

• Exceptional leadership abilities, including team building and development, ownership delegation, performance management, and leading through periods of growth and organizational change.

• Creativity, analytical rigor, intellectual flexibility, accountability, and sound judgment to challenge assumptions and make tough trade-offs.

• Ability to operate both strategically and tactically, clarify ambiguity, communicate effectively across functions, and remain close to execution.

• Bonus: experience in manufacturing, industrial automation, robotics, industrial technology, or other similarly complex B2B sectors.

• Bonus: experience in building or leading SDR organizations, including account-based and territory-based outbound strategies.

• Bonus: experience in building or leading Go-To-Market Engineering, Growth Engineering, or similar technical growth capabilities.

• Must reside in the USA.

🏝️ Benefits

• Equity in Formic through a stock option program.

• Competitive and uncapped commission structure for eligible roles.

• Comprehensive medical, dental, and vision insurance, with 99% of employee premiums covered and 75% coverage for dependents.

• Optional healthcare buy-up plans available.

• Flexible Spending Account (FSA) and Dependent Care FSA (DCFSA).

• Employer-paid life insurance coverage.

• Employer-paid short-term disability insurance.

• Employer-paid long-term disability insurance.

• Fully funded Employee Assistance Program (EAP).

• Up to 12 weeks of paid parental leave.

• Company-sponsored 401(k) plan.

• Home office stipend for fully remote and hybrid employees.

• Monthly reimbursement for cell phone and internet expenses.

• Flexible Paid Time Off (PTO) policy.