HCP Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the healthcare professional (HCP) marketing strategy and roadmap, converting company priorities and insights into comprehensive plans.

• Create and execute strategic marketing initiatives to enhance awareness and broaden perceptions of GoodRx among healthcare professionals.

• Identify and categorize clinical audiences to customize marketing strategies for improved engagement and retention.

• Convert complex product features and data capabilities into persuasive value propositions tailored for a clinical audience.

• Promote awareness and adoption of new features and capabilities through targeted outreach, educational initiatives, events, and engagement campaigns.

• Oversee the execution of marketing campaigns, collaborating with creative and channel leaders on the development of collateral and outreach efforts.

• Establish KPIs and assess impact, continuously refining strategies based on insights derived from data.

• Build partnerships with product, sales, and analytics stakeholders to align strategy, KPIs, and timelines effectively.

• Manage the designated budget or recommend resource allocation and investment strategies.

• Provide guidance to senior leadership on healthcare professional marketing strategies while translating insights and market developments into future product recommendations.

• Review and adhere to company safety and security policies and procedures.

• Stay alert for security threats and communicate any concerns to the Security Team.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communication, Business, or a related field, or equivalent years of experience.

• Over 15 years of experience in healthcare product marketing, clinical marketing, or engagement strategy.

• Demonstrated progressive ownership of complex, cross-functional programs.

• Extensive background in developing successful B2B and/or B2C marketing strategies aimed at healthcare professionals.

• Profound understanding of the clinical landscape, provider audiences, and best practices in healthcare marketing.

• Exceptional communication abilities, with the skill to craft engaging narratives for clinical audiences.

• Experience collaborating across functions with product, sales, and data teams to drive business growth.

• Data-driven approach with the capability to assess engagement effectiveness and modify marketing strategies as needed.

• Experience managing small teams and cultivating a collaborative, results-oriented culture.

• A Master’s degree (MBA, MPH, or related healthcare field) is preferred.

🏝️ Benefits

• Annual cash bonuses or commission.

• Annual equity grants.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401(k) plan with a company match.

• Employee Stock Purchase Plan (ESPP).

• Unlimited vacation policy.

• 13 paid holidays.

• 72 hours of sick leave.

• Mental wellness programs.

• Financial wellness programs.

• Fertility benefits.

• Generous parental leave.

• Pet insurance.

• Supplemental life insurance for you and your dependents.

• Company-paid short-term and long-term disability insurance.

• Reasonable accommodations for candidates with disabilities.