Marketing Designer, Web

This is a fully remote position, open to applicants in Canada.

📋 Description

• Design and deliver marketing web experiences for PolicyMe’s insurance website.

• Transform Growth and Content briefs into refined Figma designs for landing pages, product pages, editorial hubs, and campaigns.

• Create conversion-focused, accessible, and responsive layouts utilizing the design system and existing components.

• Develop new reusable components and seamlessly extend the design system.

• Enhance navigation, templates, content modules, and experiences in both English and French.

• Contribute visual insights into PolicyMe’s web and marketing design identity.

• Acquire knowledge of the CMS and Webflow environment to build, update, and publish pages.

• Ensure quality before and after launch, including responsive checks, visual QA, content and link validation, localization review, and addressing inconsistencies.

• Maintain and enhance reusable Figma and CMS components, templates, and guidelines.

• Provide complete handoffs for Webflow/development partners, including interaction states, edge cases, annotations, and walkthroughs.

• Manage design feedback during implementation and verify that launched work aligns with the intended experience.

• Collaborate with Growth, Content, Design, and Engineering teams.

• Assist in creating campaign creative, advertisements, slide templates, email UI, illustrations, and other marketing materials.

• Utilize AI design tools, such as Claude Design, to explore concepts, generate wireframes and variations, and enhance production speed.

⛳️ Requirements

• 2–4 years of experience in marketing, web, brand, or related digital design; exceptional portfolios are prioritized over the exact number of years.

• A portfolio showcasing highly polished marketing websites or landing pages, demonstrating a range of campaign work, motion, illustration, presentations, ads, or email.

• Proficient skills in Figma.

• Strong grasp of typography, spacing, composition, hierarchy, image selection, and responsive behavior.

• Experience with a CMS or no-code/low-code site builder.

• Ability to work within and thoughtfully enhance an existing component system.

• Detail-oriented, dependable approach to quality.

• Clear communication skills and the ability to write useful specifications, provide actionable feedback to developers, and collaborate with non-design partners.

• Capability to handle multiple requests simultaneously and make practical trade-offs.

• Comfort in using AI tools to accelerate processes without compromising quality.

• Experience with Webflow is welcomed but not mandatory.

• Basic knowledge of HTML/CSS is a plus.

• Experience in briefing, reviewing, or quality-assuring agency or freelance developer work is advantageous.

• Experience in a high-trust, regulated, consumer-facing, or content-heavy business is preferred.

• Familiarity with accessibility, localization, SEO-aware content templates, or conversion-oriented web design is a bonus.

🏝️ Benefits

• Generous PTO - 20 vacation days.

• Comprehensive benefits plan with premiums fully covered by PolicyMe.

• Investment in professional development, including a learning and development budget.

• AI tooling budget.

• Performance reviews conducted twice a year along with ongoing feedback.

• Remote-first team environment.

• Option to work from home or from the Toronto-based office.

• Coverage of costs for employees to attend in-person experiential social events twice a year.

• Stock options tied to performance.