Marketing Design Lead

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Oversee Nibble’s Paid Media Design team.

• Develop innovative concepts that align with business objectives, collaborating closely with User Acquisition and Creative Marketing.

• Maintain high standards of creative quality, ensure compliance with platform policies, uphold AI disclosure, and guarantee brand safety across various channels and regions.

• Convert growth and paid-media goals into quarterly creative OKRs and set individual objectives for the team.

• Manage localization, motion graphics, and creative-design hubs while distributing workload among in-house staff and contractors.

• Strategize for scaling and localization cycles, launches, and team capacity planning.

• Conduct performance reviews, onboarding processes, personal development plans, and regular one-on-one meetings.

• Formulate creative strategies, test tools, and incorporate UGC, in-house production, and AI-generated content.

• Recognize and expand successful strategies across platforms such as Meta, TikTok, Google, and more.

⛳️ Requirements

• Minimum of 3 years of experience in performance creative for paid social media.

• Practical experience in production management on Meta, TikTok, or Google within a performance context.

• At least 1 year of experience managing direct reports.

• Proven experience conducting one-on-one meetings, personal development plans, and performance evaluations.

• Strong understanding of key metrics such as CTR, pROAS, CAC, and hook rate.

• Experience in scaling creative concepts through structured frameworks, multiple executions, refresh cycles, and adapting across various formats and placements.

• Familiarity with demand forecasting and scope assessment.

• Ability to address capacity shortages through hiring or contracting additional resources.

• Experience collaborating with engineers to build AI solutions.

• Comprehensive knowledge of Meta, Google, and TikTok, including ad policies and AI disclosure requirements.

• Experience in quarterly OKR planning.

• Support for English language learning is available, but no explicit requirement for English proficiency is stated.

🏝️ Benefits

• Collaborate with a motivated team on a socially impactful educational product.

• Work in an office equipped with reliable shelter, generators, satellite internet, and various amenities.

• Access to a corporate knowledge base and professional communities.

• Personal development plan tailored to individual growth.

• Financial support for English language learning, external training, and courses.

• Comprehensive medical insurance and full compensation for sick leave.

• On-site company doctor and massage services.

• Opportunities for sports activities including running, yoga, boxing, and more.

• Enjoy corporate holidays with a week-long paid break twice a year.

• 20 paid vacation days annually.

• Support for initiatives that aid Ukraine.