Marketing Data Analyst

This is a fully remote position, open to applicants in Illinois, +3 more states.

📋 Description

• Design, automate, and sustain dashboards, KPIs, and regular performance reports for websites, campaigns, funnels, and marketing engagement metrics.

• Gather, analyze, interpret, and visualize data utilizing Google Tag Manager, Power BI, Looker Studio, Snowflake, Excel, and campaign management tools.

• Ensure accuracy in reporting, documentation, and data quality across various systems.

• Monitor, analyze, and report on multichannel marketing and website performance to uncover trends and optimization opportunities.

• Assess customer behavior, sales performance, and lifecycle engagement to enhance acquisition, retention, lifetime value (LTV), and customer satisfaction.

• Evaluate business health and revenue drivers across essential segments.

• Assist in A/B and multivariate test reporting and analysis, providing communication on optimization recommendations.

• Identify pricing, category, audience, and channel opportunities through internal and external datasets.

• Collaborate with teams to evaluate campaign performance and boost audience and revenue growth.

• Address ad-hoc analytical inquiries.

• Work with Finance to assess and project the financial impact of marketing, sales, and business strategies.

• Aid in the enhancement of channel attribution models and methodologies for cross-channel measurement.

• Analyze the complete customer journey and pinpoint friction points throughout ordering, fulfillment, and post-purchase interactions.

• Create reports and dashboards that track customer sentiment, engagement metrics, satisfaction drivers, and support ticket trends.

• Detect and rectify data quality issues while recommending improvements to analytics tools, methodologies, and processes.

• Utilize AI-driven tools and workflows to enhance efficiency, automate manual tasks, and broaden insight capabilities.

⛳️ Requirements

• Bachelor’s degree in marketing, business, statistics/analytics, or a related field is required.

• Over 3 years of experience in data analysis.

• Proven experience in increasing revenues and measuring media impact metrics is essential.

• Experience in the insurance sector is highly preferred.

• Strong digital aptitude.

• Extensive knowledge of ad operations technology, affiliate tracking, and management tools.

• Exceptional organizational, communication, presentation, and analytical abilities.

• Advanced proficiency in MS Excel.

• Familiarity with Google Analytics (GA4).

• Proficient in Google Tag Manager.

• Ability to present analytical findings effectively.

• Demonstrated knowledge of marketing and web KPIs (CTR, ROI, CVR, CAC, MAU) is preferred.

• Proven capability to manage multiple concurrent projects while maintaining attention to detail and accuracy.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance.

• Basic life insurance at no cost to the employee.

• Company-paid short-term and long-term disability coverage.

• 12 weeks of fully paid parental leave.

• Health Savings Account (HSA).

• Flexible Spending Accounts (FSA).

• Retirement savings plan.

• Paid personal time off.

• Paid holidays and a company-wide wellness day off.

• Paid time off to volunteer with nonprofit organizations.

• Pet-friendly office environment.

• Commuter benefits.

• Group pet insurance.

• On-the-job training and skills development.

• Employee Assistance Program (EAP).