Marketing Cloud Solution Architect

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee the functional solution design for Salesforce Marketing Cloud Next during client engagements.

• Serve as the functional lead within NeuraFlash’s Marketing Cloud Next practice.

• Conduct discovery and design sessions involving marketing, CRM, data, digital, and compliance stakeholders.

• Develop campaign and multi-channel orchestration architecture utilizing Flow, messaging data sources, activation templates, landing pages, and dynamic content.

• Create consent and compliance models that adhere to CAN-SPAM, GDPR, CASL, and regional regulations.

• Establish platform setup and governance, which includes Data 360 provisioning, Business Units, Data Spaces, permissions, CMS workspaces, and email-domain authentication.

• Shape Agentforce marketing solutions while implementing guardrails, approvals, and performance measurement.

• Lead strategies for migration and coexistence from platforms such as Marketing Cloud Engagement, Account Engagement, Marketo, Eloqua, HubSpot, and others.

• Author functional designs, data mappings, process flows, user stories, acceptance criteria, and design sign-off documents.

• Translate designs for Technical Architects, Developers, Data 360 specialists, and Agentforce personnel.

• Evaluate configurations against specifications and assist with UAT and deployment milestones.

• Define the responsibilities and deliverables for both clients and NeuraFlash.

• Create reference architectures, reusable patterns, scoping calculators, SOW templates, and team enablement resources.

• Assist in pre-sales activities through discovery calls, solution development, demonstrations, and estimates.

• Mentor and coach team members while keeping abreast of updates in Salesforce Marketing Cloud Next, Data 360, and Agentforce releases.

⛳️ Requirements

• Minimum of 5 years of experience in marketing automation consulting, marketing technology solution architecture, or business analysis.

• Hands-on experience in enterprise marketing automation utilizing Marketing Cloud Engagement, Account Engagement, Braze, Marketo, Eloqua, or similar platforms.

• Practical experience with Marketing Cloud Next, or proven ability to transition from Marketing Cloud Engagement or Account Engagement to MC Next and Data 360.

• Solid understanding of Data 360/Data Cloud concepts, including data model objects, data ingestion, identity resolution, segmentation, activation, and data hygiene.

• Strong grasp of marketing consent and compliance standards, including CAN-SPAM, GDPR, and CASL.

• Experience designing multi-channel campaigns and orchestrating across email, SMS, conversational, or push channels.

• Practical knowledge regarding email deliverability, domain authentication, sender reputation, and IP warm-up processes.

• Capability to lead discovery workshops, guide design decisions with senior marketing and IT stakeholders, and document those decisions for sign-off.

• Experience collaborating with Technical Architects and managing functional design through UAT and deployment phases.

• Ability to link solution outcomes to business value.

• Familiarity with flow-charting and data-modeling tools like Lucidchart and agile delivery methodologies.

• Willingness to travel to client locations as necessary.

• Preferred: Salesforce Certified Marketing Cloud Next Consultant, Data 360 Consultant, Agentforce Specialist, Platform Administrator, Application or Solution Architect certifications.

• Preferred: Credentials in Marketing Cloud Engagement and Account Engagement.

• Preferred: Experience with Flow Builder, Salesforce CRM, REST APIs, MuleSoft, legacy-to-MC Next migration, regulated industries, and additional Marketing Cloud tools.

🏝️ Benefits

• Options for remote and in-person work.

• Flexible work culture and scheduling.

• Company-wide town halls and meetings.

• Team celebrations and social events.

• Expected travel commitment of up to 25% for specific roles.