Marketing Automation, Lifecycle Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Conceptualize, construct, implement, and enhance lifecycle campaigns and customer journeys across email and CRM platforms.

• Develop, initiate, and sustain lifecycle programs that facilitate acquisition, engagement, retention, pricing, and customer communications.

• Implement campaigns within Salesforce Marketing Cloud, utilizing Journey Builder, segmentation, automation, personalization, deployment, and troubleshooting.

• Create Data Extensions, execute SQL queries, establish audience rules, decision splits, triggered sends, and orchestrate journeys.

• Collaborate with MarTech, Audience Strategy, Product, Analytics, and Performance Marketing teams to convert business needs into scalable campaign and journey solutions.

• Diagnose campaign, audience, data, and deployment challenges, collaborating with technical teams to determine root causes and solutions.

• Assist with integrations between Salesforce Marketing Cloud, CDPs, CRM platforms, audience tools, and other marketing technologies.

• Leverage AI and automation for campaign configuration, quality assurance, documentation, audience analysis, and troubleshooting.

• Propose capabilities, process enhancements, and platform upgrades.

• Preserve documentation, governance standards, quality assurance processes, and best practices throughout the Consumer organization.

• Facilitate lifecycle programs that welcome, engage, and retain USA TODAY subscribers.

⛳️ Requirements

• Minimum of 3 years of direct experience with Salesforce Marketing Cloud, focusing on building and executing campaigns and journeys.

• Solid expertise in Journey Builder, Automation Studio, Email Studio, and Contact Builder.

• Proficient in SQL for audience segmentation and AMPscript for personalized messaging.

• Strong understanding of relational data, subscriber data models, and audience segmentation techniques.

• Experience managing triggered and lifecycle programs such as welcome, onboarding, engagement, win-back, and renewal initiatives.

• Methodical quality assurance practices with a proven history of successful deployments.

• Familiar with email deliverability, CAN-SPAM regulations, and consent requirements.

• Comfortable utilizing AI tools to expedite technical tasks such as SQL or AMPscript writing and debugging, documentation, and quality assurance.

• Capable of translating business requirements into technical implementations and articulating technical issues in layman's terms.

• Bachelor’s degree or equivalent experience is required.

• Salesforce Marketing Cloud certification is a plus.

• Knowledge of Server-Side JavaScript (SSJS), API integrations, and HTML/CSS for email is advantageous.

• Experience with customer data platforms and their integration with SFMC is desirable.

• Familiarity with Push and SMS functionalities within Marketing Cloud is a plus.

• Background in lifecycle marketing within subscription, media, or e-commerce industries is a bonus.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holiday policies.

• Opportunities for professional development and growth.

• Flexible working arrangements to promote work-life balance.