Marketing Automation Developer

This is a fully remote position, open to applicants in United Kingdom, +11 more countries.

📋 Description

• Construct, test, launch, and provide support for digital marketing initiatives utilizing Salesforce Marketing Cloud.

• Design and uphold email communications, customer journeys, and automated marketing strategies.

• Create and oversee standard email templates.

• Conduct technical testing and quality assurance prior to the launch of campaigns.

• Assist with audience segmentation, management of campaign data, and personalization efforts.

• Aid in developing campaign briefs, including the discovery and scoping of new data requirements.

• Monitor, diagnose, and resolve issues related to campaigns, audiences, and platforms.

• Facilitate integrations between marketing automation tools and other marketing technology solutions.

• Collaborate with marketers and stakeholders to convert business needs into technical campaign solutions.

• Oversee multiple campaigns and prioritize competing tasks while adhering to production deadlines.

• Maintain campaign documentation and comply with operational standards and procedures.

• Ensure adherence to data privacy, consent management, and governance requirements.

• Contribute to improvements in processes and initiatives for platform optimization.

⛳️ Requirements

• A bachelor's degree or equivalent professional experience.

• Practical experience with Salesforce Marketing Cloud.

• Proficiency in building, testing, and deploying digital marketing campaigns within a marketing automation platform.

• In-depth understanding of Email Studio, Journey Builder, Automation Studio, audience segmentation, and campaign deployment processes.

• Experience in gathering business requirements and converting them into technical campaign solutions.

• Strong working knowledge of HTML and CSS.

• Excellent analytical and problem-solving abilities with a keen attention to detail.

• Experience troubleshooting issues related to campaigns, data, and platforms.

• Capability to manage multiple projects and competing priorities in a dynamic environment.

• Strong communication and collaboration skills with both technical and non-technical teams.

• Preferred: Familiarity with AMPscript and dynamic content.

• Preferred: Knowledge of SQL and audience segmentation.

• Preferred: Experience with API integrations and data exchange processes.

• Preferred: Background in working with CRM systems and customer data platforms.

• Preferred: Digital marketing experience in a complex or enterprise-level environment.

• A resume/CV is required when applying.

🏝️ Benefits

• Meeting-free Friday afternoons.

• Opportunities for professional development.

• Employee programs that promote community involvement, learning, and personal growth.

• A comprehensive benefits package.

• Competitive salary.

• Reasonable accommodations for applicants and employees with disabilities.

• Opportunities for internal mobility.