Marketing Automation Analyst, Marketing Campaign Development

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop and sustain Data Cloud audiences, analytical insights, customer segments, Data Extensions, SQL queries, automations, and customer journeys for tailored, scalable marketing initiatives.

• Ensure audience eligibility, data precision, personalization logic, and campaign effectiveness through thorough quality assurance.

• Track campaign performance, address automation and data integration challenges, and resolve deployment issues.

• Collaborate with Marketing Operations, Data Engineering, MarTech, and various marketing teams to convert business needs into technical solutions.

• Assist in implementing new platform features and ensuring effective campaign execution.

• Document technical specifications, campaign setups, and deployment procedures.

• Adhere to governance standards, naming conventions, and change management protocols.

• Facilitate lifecycle marketing efforts via customer segmentation, identity resolution, data modeling, and audience governance.

• Provide relevant customer experiences across various channels.

⛳️ Requirements

• Over 5 years of practical experience with Salesforce Marketing Cloud, encompassing Journey Builder, Automation Studio, Contact Builder, SQL, Data Extensions, customer journeys, and marketing automation.

• At least 2 years of experience with Salesforce Data Cloud or another enterprise Customer Data Platform (CDP).

• Proficiency in audience creation, activation, segmentation, analytical insights, customer identity resolution, data modeling, and audience governance.

• Strong SQL capabilities with large relational datasets.

• Experience in constructing customer segments, lifecycle campaigns, and personalized marketing experiences.

• Proven ability to troubleshoot intricate marketing automation and data integration issues.

• Outstanding analytical, problem-solving, and communication skills.

• Capability to convey technical concepts to non-technical stakeholders.

• Proficient in collaborating with cross-functional teams, documenting technical processes, and managing multiple priorities.

• Experience in supporting lifecycle marketing, marketing operations, campaign testing, quality assurance, governance, and deployment processes.

• Preferred certifications in Salesforce Marketing Cloud and/or Salesforce Data Cloud.

• Favorable working hours in EST; CST hours are also acceptable.

🏝️ Benefits

• Group Medical

• Dental

• Vision

• Life insurance

• Retirement Savings Program

• Paid Sick Leave