Marketing Associate

This is a fully remote position, open to applicants in California.

📋 Description

• Support the formulation and implementation of go-to-market strategies for new product features and educational tools.

• Oversee daily backend operations across various digital channels, including social media and email marketing initiatives.

• Organize and coordinate logistics, design, and execution of conferences, conventions, and webinars.

• Craft and refine SEO-optimized blog posts, case studies, newsletters, and website content.

• Develop visuals and content design specifically for educators, students, and parents.

• Collaborate with design and product teams to create engaging marketing materials.

• Establish the global merchandise vision and ensure branded products align with company values, mission, and aesthetic standards.

• Monitor and analyze campaign performance and return on investment (ROI).

• Utilize Google Analytics, CRM, and advertising platforms to generate performance reports and identify growth opportunities.

• Perform competitor and market research to remain at the forefront of ed-tech trends.

• Partner with the leadership team to devise and implement campaigns that drive user acquisition, engagement, and retention.

⛳️ Requirements

• A minimum of 2 years of demonstrated marketing experience, ideally within an ed-tech, B2B SaaS, or digital agency setting.

• 1–2 years of experience managing corporate social media accounts, including X, Instagram, LinkedIn, TikTok, and Facebook.

• A background in teaching or previous experience in an education-related field.

• Excellent copywriting skills with the ability to convey complex educational concepts into clear and engaging narratives.

• Knowledge of digital marketing and data analytics tools, such as Google Analytics, HubSpot, Mailchimp, Claude, Canva, and Tableau.

• Highly organized and resourceful, with the ability to manage multiple deadlines in a dynamic environment.

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.

• A genuine interest in the education sector and a passion for enhancing student success.

• Experience with HubSpot Marketing.

• Experience managing company websites; familiarity with Webflow is preferred.

🏝️ Benefits

• Competitive salary.

• Performance-based bonuses.

• Meaningful equity options.

• Flexible working hours.

• Remote-friendly culture.

• Significant opportunities for career advancement as the company grows.