Marketing Asset Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Enhance the ways prospective and existing customers access information, comprehend software and services, and proceed across the corporate, Touchplan, and MOCA Services websites.

• Chart visitor journeys from initial discovery through evaluation, inquiry, and access to customer resources.

• Identify areas of confusing navigation, absent information, and obstacles to action.

• Suggest and implement enhancements to site architecture, navigation, page hierarchy, internal links, and calls to action.

• Create and develop WordPress pages and landing pages utilizing Elementor.

• Employ visual judgment regarding typography, spacing, imagery, and content hierarchy across desktop, tablet, and mobile layouts.

• Construct reusable page templates and components that support consistent branding and facilitate efficient updates.

• Leverage Google Analytics 4, Google Search Console, Microsoft Clarity/heatmap tools, user feedback, and behavior analysis tools to prioritize enhancements.

• Optimize inquiry and demo request processes, including forms and confirmation experiences.

• Oversee tracking, CRM connections, and lead routing in collaboration with marketing operations.

• Formulate testable recommendations for page designs, messaging, and calls to action.

• Implement A/B testing and usability testing when suitable.

• Provide reports on website performance and monitor priority actions and qualified inquiries in conjunction with traffic and engagement metrics.

• Handle routine WordPress content updates and publishing, including page modifications, announcements, and job listings.

• Manage hosting, plugin and theme updates, backups, and troubleshooting with hosting and development teams.

• Test pages, navigation, links, and forms across various browsers and devices.

• Apply accessibility practices and coordinate remediation with developers.

• Monitor page speed and site health, optimize images and page assets, and resolve performance and technical issues with developers.

• Implement on-page SEO practices and track indexing and crawling issues.

• Organize and adjust product, service, industry, and customer content for website visitors.

• Ensure claims, statistics, client logos, and resource links are up-to-date.

• Maintain website design standards and document reusable templates and publishing practices.

• Apply approved brand guidelines across all digital content.

• Organize and maintain current, sanctioned marketing assets.

• Package emails and newsletters utilizing approved copy and assets.

• Construct and format email layouts, apply brand standards, and test mobile displays, links, and calls to action.

• Coordinate audience targeting and distribution with marketing operations.

• Collaborate with marketing colleagues and external developers.

• Oversee daily website execution and maintain a prioritized plan for improvements.

⛳️ Requirements

• Bachelor’s degree in marketing, web design, graphic design, digital media, communications, or a related field is preferred.

• Minimum of three years of relevant experience in website management, digital design, or digital marketing.

• Direct experience in enhancing business websites.

• Practical experience in building and maintaining WordPress websites with Elementor, including responsive layouts, reusable templates, and routine troubleshooting.

• Portfolio demonstrating strong web design judgment and examples of customer journey, usability, or conversion enhancements.

• Sound understanding of user experience, website navigation, accessibility, on-page SEO, and conversion rate optimization.

• Experience in interpreting Google Analytics 4 and Google Search Console data and utilizing insights to recommend website alterations.

• Strong editing, quality assurance, and project management abilities.

• Capability to manage competing requests and work collaboratively with marketing, sales, and development teams.

• Excellent attention to detail and practical problem-solving skills.

• Outstanding written and verbal communication skills.

• Preferred: experience with B2B software, professional services, and/or the AEC industry.

• Preferred: skills in Elementor, basic HTML and CSS, Pardot/MCAE, Figma or Adobe design tools, behavior analysis or usability testing tools, and marketing automation or CRM integrations.

• Familiarity with Flywheel hosting and SEO tools such as Yoast or Semrush is beneficial.

• Applicant must reside in the eastern or central time zone of the United States.

• Must be a U.S. citizen or Permanent Resident Alien of the United States.

🏝️ Benefits

• Remote position.

• Equal employment opportunity and discrimination-free workplace.

• Work environment free of discrimination and harassment.