Marketing and Outreach Assistant

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Create and implement strategic outreach campaigns on LinkedIn.

• Reconnect with current LinkedIn connections and discover potential prospects.

• Foster genuine conversations and enhance engagement through LinkedIn content, newsletters, and published works.

• Identify and rank high-value prospects based on established target markets.

• Craft sensitive and professional messaging tailored to personal subject matter.

• Develop and carry out email outreach campaigns directed at the existing database.

• Segment contacts according to profession, industry, relationship history, and potential compatibility.

• Establish outreach volume, frequency, and follow-up strategies.

• Monitor responses and engagement levels while suggesting improvements for campaigns.

• Set up and oversee contact segments, campaigns, workflows, and automations using GoHighLevel.

• Organize and maintain the current contact database.

• Create follow-up sequences and automated outreach strategies.

• Track performance metrics for campaigns and recommend adjustments.

• Propose methods for generating leads from the existing network.

• Identify additional opportunities for cold-lead generation.

• Establish a repeatable process for prospecting and engagement.

• Research and prioritize target audiences, including professionals and business owners.

• Monitor outreach activities, engagement, responses, and qualified opportunities.

• Provide regular updates on campaign performance.

• Engage in a weekly touch-base meeting with the business owner.

• Operate independently between meetings while keeping the owner updated on progress and challenges.

• Contribute to measurable business growth and ultimately, increased bookings.

⛳️ Requirements

• Proven expertise in digital marketing, lead generation, sales, outreach, or business development.

• Demonstrated track record of success in LinkedIn outreach and relationship building.

• Experience in email marketing and re-engagement of databases.

• Practical experience with GoHighLevel, including segmentation, campaigns, workflows, or automations.

• Excellent written and verbal communication skills in English.

• Ability to craft personalized, professional, and engaging outreach messages.

• Strategic and analytical mindset, capable of discerning effective and ineffective results.

• Documented previous success in marketing, outreach, lead generation, or sales.

• Willingness to provide professional references who can confirm past work and results.

• Familiarity with LinkedIn.

• Experience with email marketing or outreach platforms.

• Proficiency in CRM or database management tools.

• Capacity to learn and work with additional marketing and automation tools as necessary.

• CV required.

• Portfolio preferred if available.

• Work reference contact required.

• Must review the client’s LinkedIn presence and website prior to beginning outreach.

🏝️ Benefits

• Flexible work hours.

• Part-time schedule starting with a minimum commitment of 10 hours per week.

• Weekly touch-base meetings to assess progress, results, and next steps.