Marketing and Communications Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of daily operations in content creation, thought leadership, case studies, digital marketing, events, public relations, sales enablement, and internal communications.

• Manage and implement the editorial calendar across various platforms such as the website, LinkedIn, email, and other marketing channels.

• Create and oversee the Rare Company newsletter tailored for biopharma leaders and potential clients.

• Transform internal expertise into content that highlights conference insights, partner viewpoints, industry trends, media and analytics thought leadership, and emerging developments.

• Uphold Underscore’s brand voice and enhance its standing in the healthcare and biopharma sectors.

• Ensure the website is up-to-date with team member information, company announcements, events, accolades, thought leadership pieces, and other relevant updates.

• Direct website and event inquiries to the appropriate follow-up resources.

• Organize and execute monthly Town Halls, involving agenda setting, content preparation, presentations, and speaker coordination.

• Convert company updates and organizational news into clear internal communications.

• Build and sustain a library of case studies, aiming for approximately two new case studies each quarter.

• Oversee the case study process from start to finish, including interviews, results compilation, writing, review, client approval, publication, and inclusion in the sales library.

• Navigate confidentiality and healthcare regulations for blinded case studies.

• Maintain capability decks, credentials, team biographies, case studies, RFP content, and other sales resources.

• Collaborate with Sales Enablement and the broader growth team.

• Support HubSpot marketing initiatives and personalized prospect communications.

• Develop customized content strategies for target audiences at various stages of the new business journey.

• Ensure prompt lead follow-up following conferences, events, campaigns, and business development efforts.

• Engage in monthly reporting on pipeline sources, campaign effectiveness, content engagement, and overall marketing performance.

• Assist the external PR agency with company details, executive bios, subject expertise, quotes, images, approvals, and additional materials.

• Manage the annual awards calendar and oversee submission processes.

• Implement and refine playbooks for significant industry events such as Fierce Pharma Week.

• Contribute to the planning and execution of at least four Rare Company Dinners in 2027, handling invitations, follow-ups, venue coordination, and premium attendee experiences.

⛳️ Requirements

• 4–6 years of experience in a B2B marketing agency.

• Ideally, a minimum of three years of experience in or with healthcare, biopharma, pharmaceutical companies, or healthcare agencies.

• Outstanding writing and editing capabilities.

• Strong knowledge of HubSpot, including best practices for relationship management.

• Proven experience managing and consistently executing an editorial or content calendar.

• Excellent project management abilities.

• Comfortable collaborating directly with senior leaders and subject matter experts.

• A strong sense of ownership and ability to follow through.

• Proficient PowerPoint skills are required.

• Experience in internal communications is advantageous.

• Agency experience, particularly in media, digital marketing, healthcare communications, or a similar environment.

• Background in developing pharmaceutical or healthcare case studies, while understanding client legal, regulatory, or confidentiality stipulations.

• A resume along with a brief note detailing healthcare or media experience is required for application.

🏝️ Benefits

• Growth opportunities are actively encouraged.

• Access to extensive expertise in media, analytics, strategy, and healthcare.

• A dynamic environment where innovative ideas are valued.

• A collaborative, innovative, and results-driven team atmosphere.