Marketing Analytics Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of evaluating acquisition efficiency and marketing ROI across paid, organic, and lifecycle channels.

• Establish a strong attribution and reporting framework that links marketing investments to player value.

• Oversee and enhance paid social campaigns using Meta Ads Manager and TikTok Ads Manager, focusing on audience segmentation, budget distribution, and A/B testing.

• Identify and report any data-feed and tracking issues that may impact measurement accuracy.

• Act as the analytics liaison for paid search agencies.

• Convert performance and player-value trends into actionable recommendations for budget, bid strategy, and keywords.

• Identify opportunities for quality-score optimization.

• Manage performance reporting at the partner and creator levels, ensuring accuracy in postback/S2S tracking and payout reconciliation.

• Collaborate with growth marketing to conduct incrementality testing.

• Create and maintain a de-duplicated attribution table covering Paid, Affiliate, and Creator channels.

• Streamline spreadsheet reporting into a warehouse-supported source of truth.

• Develop BI dashboards and a shared metric dictionary that connects spend to player value, including CAC, LTV, and ROAS.

• Formulate budget-pacing forecasts across Paid Social, Paid Search, Affiliate, and Creator in partnership with the Head of Analytics and FP&A.

• Assist in tracking CAC payback and assess lifecycle-channel integration through email, SMS, and push notifications.

⛳️ Requirements

• Preferred Bachelor's degree in Data Science, Marketing, Economics, Business Administration, Statistics, or a related discipline.

• 3-5+ years of experience in marketing/growth or paid media analytics.

• Practical measurement experience with Meta Ads Manager, TikTok Ads Manager, and Google Ads.

• Proficient in GA4 (Google Analytics 4).

• Advanced skills in Excel, including pivot tables, VLOOKUP/XLOOKUP, complex formulas, and data modeling.

• Proficient with modern BI/visualization tools such as Metabase, Looker, or similar.

• Strong SQL skills.

• Direct experience with affiliate tracking/attribution platforms like Impact, Everflow, CJ Affiliate, Tune/HasOffers.

• Experience with mobile measurement partners such as AppsFlyer, Branch, Adjust.

• Background in building de-duplicated, multi-touch or waterfall attribution across overlapping channels.

• Professional experience from a top-tier marketing/media agency, high-growth gaming or consumer app company, or a paid marketing platform/tool provider.

• Comfortable navigating ambiguous and evolving data infrastructures.

• Strong organizational and project management capabilities.

• Excellent written and verbal communication skills.

• Adaptable and capable of thriving in a fast-paced environment.

🏝️ Benefits

• Remote-first organization with hybrid office locations in NYC & Miami.

• Equity participation.

• 401K plan.

• Comprehensive insurance options including Health, Dental, and Vision coverage.

• Flexible Spending Account available.

• Flexible Vacation Policy.