Marketing Analytics Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Create realistic marketing analytics scenarios derived from personal work experiences.

• Identify analytical challenges and anticipated decisions or outcomes.

• Develop scenarios that incorporate incomplete, conflicting, or disorganized marketing data.

• Construct and assess multi-channel performance analysis scenarios.

• Examine traffic, engagement, conversion, acquisition, and downstream performance metrics.

• Recognize trends, performance drivers, potential challenges, and anomalies.

• Analyze unusual fluctuations utilizing various data sources.

• Align data across analytics platforms, CRM systems, and advertising reports.

• Evaluate attribution and incrementality analyses.

• Convert measurement insights into actionable marketing recommendations.

• Design and review dashboards, reports, and analytical summaries.

• Collaborate with Google Analytics 4, Amplitude, Salesforce, and advertising platform reporting workflows.

• Specify documents, dashboards, personas, and tool states for authentic simulated analytics scenarios.

• Assess multi-step workflows across marketing systems.

• Draft or critique reference solutions and evaluation criteria.

• Review final scenarios and evaluate diagnostic reasoning, prioritization, reconciliation, interpretation, and reporting.

• Provide clear written justification for evaluation decisions.

⛳️ Requirements

• Practical professional experience in marketing analytics.

• Proven ownership of marketing measurement and analysis, rather than merely managing teams handling the work.

• Extensive knowledge of channel performance, anomaly detection, attribution, incrementality, and cross-source reconciliation.

• Proficient in Google Analytics 4.

• Experience with product analytics platforms such as Amplitude.

• Comfortable using a CRM like Salesforce.

• Strong familiarity with reporting from advertising platforms.

• Capability to reconcile conflicting data and identify relevant signals for business decisions.

• Strong analytical and quantitative judgment.

• Clear written communication skills, with the ability to explain the validity or misleading aspects of analytical conclusions.

• Prior experience in developing AI training environments, reinforcement-learning environments, or simulated business case studies is highly preferred.

• Certification from Rubric Academy or Rubric Bootcamp is strongly preferred.

• Applicants are required to complete a brief multiple-choice knowledge assessment specific to marketing analytics prior to review.

• Work must be conducted without utilizing confidential or proprietary information belonging to any employer, client, institution, or third party.

• H1-B and STEM OPT support is not available for this position.

🏝️ Benefits

• Part-time independent contractor position.

• Fully remote work environment.

• Flexible scheduling based on project requirements.

• Projects may be extended, shortened, or concluded based on project needs and performance.