Marketing Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Evaluate marketing performance across channels including paid acquisition, events, product marketing, and website effectiveness.

• Create, manage, and enhance dashboards for performance tracking across product marketing, events, and website teams.

• Assist marketing stakeholders with on-demand analyses, metric explorations, and reporting tasks.

• Provide insights into declines in leads or campaign effectiveness.

• Engage with acquisition funnels, marketing expenditures, and attribution models, including multi-touch attribution when relevant.

• Work collaboratively with Sales Analytics and Unit Economics to guarantee consistent definitions, metrics, and data models.

• Enhance data quality, standardize metric definitions, and minimize discrepancies across dashboards and reports.

• Address the daily analytical requirements of marketing teams.

• Participate in long-term enhancements of marketing analytics.

• Fortify Sumsub's Sales & Marketing Analytics team by delivering data-driven insights and establishing solid analytical foundations.

⛳️ Requirements

• 3–4+ years of experience in data analytics, specifically in marketing analytics.

• Proficiency in SQL is essential.

• Familiarity with marketing metrics, campaign performance evaluation, attribution models, or marketing KPI frameworks.

• Experience in creating clear and actionable dashboards for non-technical audiences.

• Excellent communication skills with the ability to collaborate closely with marketing stakeholders.

• Capability to investigate issues, clarify metric fluctuations, and convert data into actionable insights.

• Strong SQL expertise and experience with analytical databases such as ClickHouse or similar systems.

• Experience with BI tools for developing dashboards and reports, such as Apache Superset or equivalent.

• Background in web analytics tools and website performance evaluation is a significant advantage.

• Familiarity with DBT or other data transformation tools is beneficial, though not required.

• Proficiency in Python for data analysis or automation is an asset.

• Experience with web analytics, attribution modeling, and DBT is desirable.

🏝️ Benefits

• Remote-first, trust-based culture.

• No obligatory office days or attendance tracking.

• Offices or coworking spaces available in select locations, chosen by employees.

• Flexible working hours with no fixed 9-to-5 schedule.

• Birthday holiday provided.

• 10 personal days granted each year.

• Seven sick days available without the need for paperwork.

• Additional time off during the Christmas and New Year period.

• Coverage for role-specific events, including design conferences and marketing forums.

• Opportunities for personal development and learning.

• Fully funded team offsite trips several times a year.

• Provision of tools and hardware.

• Commitment to equal opportunity, fostering a diverse and inclusive workplace.