Market Sales Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Lead, inspire, and enhance the capabilities of wholesalers to meet company goals and objectives.

• Implement sales and branding strategies with designated wholesalers while adhering to corporate brand standards.

• Boost effective product positioning and market share within the distribution network.

• Oversee inventory management and product availability in the assigned market.

• Administer budgets and revenues to achieve or surpass profitability targets.

• Optimize resource deployment at points of sale to expand distribution, enhance displays, and increase brand awareness.

• Review wholesaler inventory levels weekly, identifying gaps and opportunities.

• Manage wholesaler ordering processes, confirmations, and tracking.

• Supervise FOB and PTR for all brands, including pricing adjustments and schedule management.

• Guide wholesalers in executing chain and trade programs.

• Organize work-with days with wholesalers to implement the Annual Business Plan and build trust.

• Conduct market surveys and analyze VIP and IRI data to uncover opportunities and assess execution.

• Ensure accuracy of PTC at retail locations, including shelf tags, display POS, and pricing discrepancies.

• Set up and/or attend promotional events, beer festivals, on-premise promotions, samplings, tournaments, and other initiatives.

• Cultivate relationships with key accounts to enhance market execution.

• Manage external wholesaler and retailer sales incentives within the allocated budget.

• Oversee internal FIFCO incentives to boost sales and execute programming.

• Conduct monthly business evaluations and sales performance assessments with the manager and wholesalers.

• Update, strategize, and drive execution of the Annual Business Plan.

• Monitor brand and program launches using VIP tools.

• Utilize the CRM tool on market days to document trade marketing and display activities.

• Present findings to wholesalers, retailers, and sales teams using PowerPoint and VIP/IRI analysis.

• Review quarterly/trimester goals and devise plans to achieve them.

• Timely submit expenses and wholesaler invoices while addressing invoicing issues.

⛳️ Requirements

• A college degree is preferred.

• A minimum of 2 years of experience in the beverage industry is preferred.

• Experience in wholesaler management is preferred.

• A valid Driver’s License is required.

• Capability to operate motor vehicles or heavy equipment.

• Ability to lift or move objects weighing up to 25 pounds in all directions.

• Willingness to move to accomplish tasks or transition between worksites.

• Skill in assessing the accuracy, neatness, and thoroughness of assigned work.

• Following a conditional offer, candidates may be required to undergo a drug test.

• Participation in E-Verify is required.

🏝️ Benefits

• Comprehensive benefits package with options tailored to your lifestyle.

• Discounts through Blue4U.

• Retirement options with employer contributions.

• 10 paid holidays annually.

• Company vehicle provided.

• Generous paid time off.

• Technology reimbursement options available.

• A culture that emphasizes pride and community involvement.

• Beer perks.

• Health insurance coverage.

• Opportunities for bonuses.