Market Research Analyst

This is a fully remote position, open to applicants in Alabama, +32 more locations.

📋 Description

• Research the latest trends, competitive advancements, learner behaviors, program demand, and other factors influencing U.S. higher education.

• Monitor and analyze industry literature and research publications, while maintaining a system for curating publications, competitive intelligence, and internal reports.

• Develop landscape summaries on relevant higher education topics and continuously update them with new data and insights.

• Utilize third-party platforms and public datasets to explore markets, programs, populations, competitors, and potential opportunities.

• Collaborate with Product Marketing and additional teams to assess new programs, markets, audiences, and strategic inquiries, including providing data support for program portfolio evaluations and new program proposals.

• Conduct comprehensive ad hoc research on market and competitive trends.

• Construct, maintain, and refine data models and reports from external data sources such as IPEDS using Microsoft Fabric/PowerBI.

• Leverage existing data models and reports to track and summarize internal performance trends across products, segments, and demographics.

• Enhance reports and dashboards based on feedback, insights, and institutional objectives.

• Proactively seek opportunities for improvement and anticipate feedback on analytic projects and tools.

• Present analysis results to diverse audiences using various formats.

• Utilize project management software to manage multiple priorities and projects effectively.

• Undertake additional responsibilities as assigned.

⛳️ Requirements

• A minimum of 3 years of professional experience in market research, analytics, and/or domain expertise in U.S. higher education.

• Bachelor's degree in Marketing, Analytics, or a related field; equivalent experience may be considered in lieu of a degree.

• Proven experience in analyzing information, generating meaningful insights, and effectively communicating findings to a range of audiences.

• Ability to build and update models and reports in Fabric/PowerBI, demonstrating intermediate proficiency with DAX and PowerQuery.

• Proficiency in Excel, capable of performing lookups and mathematical calculations.

• Experience in developing and delivering PowerPoint presentations to a diverse audience, from executives to individual contributors.

• Familiarity with SharePoint, Outlook, and project management software.

• Strong attention to detail, accuracy, and data validation.

• Ability to responsibly utilize Artificial Intelligence for workflows, summarization, and analysis.

• Employees must reside in and work from one of the approved states listed in the posting.

• Remote employees are required to have access to a reliable internet connection and a dedicated, well-equipped workspace that is free from distractions.

🏝️ Benefits

• High-quality, low-deductible medical insurance.

• Low to no-cost dental and vision plans.

• 5 weeks of paid time off, in addition to nearly a dozen paid holidays.

• Employer-funded retirement plan.

• Free tuition program.

• Parental leave.

• Mental health and well-being resources.

• Reliable internet connection and a dedicated, well-equipped workspace for remote employees.